Bitcoin Content Creation with Julian Figueroa | Bitcoin Infinity Show #186

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Julian, welcome to the Bitcoin Infinity Show. Nice to have you here.

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Thanks for having me, Knut. Awesome to be here.

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You haven't been on the show before, so let's start with what we always start with, with new guests,

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which is a TLDR on who you are and your rise to fame in the YouTube sphere and so on and so forth,

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and in the Bitcoin sphere for that matter.

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All right. TLDR. Ooh, I always like these because I do take too long to explain the whole story.

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but I'll do it as fast as I can.

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Essentially, found Bitcoin as a means to buy drugs online in 2013,

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ignored it for three years, popped up on my radar in 2016,

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became an investor, changed my entire financial life right out of university,

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basically quit my job to start a video production business

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with some of the proceeds from the Bitcoin.

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I decided that I wanted to teach more people about Bitcoin,

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so I started making my own videos starting in 2019

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and kind of grinded at that for about five years,

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not really understanding YouTube and how all that works.

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Eventually met Isabella Santos, who's my co-founder,

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on a documentary project that I was pursuing.

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We decided to start a company early 2024,

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along with my friend Adam O'Brien.

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And the rest is history.

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We've been cranking out documentaries, shorts,

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all sorts of different shows.

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And most recently, the biggest one has been called Exit Manual,

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which I launched early September.

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And yeah, it's been a smash hit.

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People seem to love it.

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It's just me with a camera bouncing around explaining Bitcoin in all sorts of cool locations with props and metaphors and a lot of humor.

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And yeah, it's just everything that I've always wanted out of a Bitcoin show is to take all these concepts and make them a bit more digestible for, you know, the person who can't or just hasn't found the conviction or time to go through a three hour book or podcast yet and just want something more palatable, but still has that, you know, that maxi Bitcoin maxi energy.

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yeah adam adam o'brien is that adam of from become well yeah yeah i don't know how he does it i thought

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so yeah yeah we have we've had him on before uh yeah great guy and isabella i run into isabella

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every now and then uh uh yeah she's great and she's doing fantastic isn't she did you part ways

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with isabella or what happened there like because you did a lot of things together right no no not

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it all uh what we've this is funny this has come up a lot because we have multiple channels now it

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used to be we we have one channel called get based and the company is called get based and we used to

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put everything on that channel but what we realized is that youtube very much likes um to treat

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talent and channels like tv shows and so imagine you have a show called game of thrones but every

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like second week a reality TV show pops up under Game of Thrones. You're like, no, I came to watch

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a whole bunch of people with swords and dragons. Like that's what Game of Thrones is connected to.

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And so we found that, you know, in the past people used to think of channels sort of as brands like

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CNN or Fox News, and they could just use this as like a dumping ground for all sorts of content.

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And as long as you had an alliance with the brand, you'd watch it. But people's viewing habits have

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changed. And so we decided, okay, every creator is sort of going to have their own show. And going

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beyond that, every show is going to have their own channel. So even if I wanted to get into like

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live streams or something, I wouldn't even put it on that channel. I'd start a new one up. And

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it's a cool place to start because I think one of the things about Bitcoin and definitely about

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the creative process is having to dismantle your ego. And we had this thing for a very long time

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where we had this channel with like 20,000 subscribers and we wanted to do everything

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on that channel.

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And we just found that it wasn't getting the reach

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that we thought it should have gotten.

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And so we started two channels, BTC Isla,

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and then later Exit Manual from zero.

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And now those channels are bigger

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than our original GetBase channel.

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So it just goes to show you,

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especially with YouTube,

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you don't have to fear starting from zero.

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You'll get just as much reach potentially

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within your first three, four videos

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if you know what you're doing.

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Yeah, I think we've experienced that

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with the, I mean, I put the Academy, which is our other show, which is basically just

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Luke and me talking about a chapter from one of the books every week.

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And we put that on the same channel as the main show.

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And I think that maybe have, I mean, you're the YouTube guru.

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I'm just, I just show up to do these things and then Luke takes care of the rest.

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He's, he's my YouTube guru, but I think there might be something to, you know, diluting

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the thing by putting another thing on it.

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It doesn't necessarily boost the channel.

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When people came there for one type of content, then there's another type of content.

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So maybe we should actually start a separate channel for that sometime.

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We're in between books now.

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We recorded the last one for the last book.

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So yeah, maybe that will happen in the future.

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It's good to consider.

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And I think YouTube kind of just knows audience participation in your content better than we can ever know it.

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And I think there's this preference of like, okay, what is your cadence? Is it every Thursday or every Friday? Is the thing that you're posting an hour long? Is it always this format? Okay, if that's the case, then that should be its own little, you know, its own little channel. And if you have other things at different cadences or frequencies or styles, like, you know, move it, but it's going to be very hard to convince.

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someone made a really good analogy to me and it was basically that social media is like a giant

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highway and it doesn't seem like a big deal to send someone from twitter to youtube or from like

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one youtube channel to another but it's sort of like switching lanes and it's like if you're in

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a really nice lane on a highway you don't want to switch unless you need to get in front of a car

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or you need to take an exit or something like that people you just stay in your lane and you drive

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100 kilometers as you need to and kind of autopilot and um yeah you can look at youtube kind of the

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same way where people just want to kind of be on autopilot with their content and you shouldn't make

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them change lanes unless you really have to yeah i'm gonna have to dissect digest that for a while

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what that actually means maybe maybe that's like an american thing but you know when i'm when i'm

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cruising down like highway five like no i mean i'd like to just click a button and do nothing

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Yeah, you feel comfortable in your lane.

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Yeah.

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But yeah, I mean, my most comfortable lane is, of course, the X account or the Twitter handle, which I still call it, because that's where my biggest following is.

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Then again, there's different methods for different platforms, of course.

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And you have your Noster as your lifeline if everything else goes to shit somehow.

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Yeah.

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So, but the exit manual, it's been doing remarkably well from the get-go.

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And I mean, the videos are super ambitious.

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You do a lot of editing and stuff on them and there's visual effects and there's the cuts and you go to different places.

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And there's like the production is super high, super high value.

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I mean, how do you manage that?

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Do you do it all by yourself or how does that work?

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Like how much help do you have with that?

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Oh, thank you.

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I do not do it all by myself.

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There's no way I can do it.

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if if i had to every single week so we have we have an amazing i'll call him like creative

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strategist ben who he has done a lot of the editing before benjamin cote but now he just

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helps me with ideating and sort of packaging the videos we spend so much time on the titles and the

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thumbnails to know exactly what's going to hit and then the script writing um we have a whole team

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that does all the editing it's the the work that i do is really the writing the grabbing the camera

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and being a goofball in a bunch of public locations

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and then sending it off to our editors.

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But it's a process.

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Like there are a lot of people

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who do all four or five steps on their own,

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but in order for us to get the show out every week

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at the quality we wanted it to,

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it has to be split up with some experts in their domain.

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Yeah, yeah.

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I always find that impressive.

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Even if it's a small team, it's still super impressive.

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Yeah.

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and to be consistent in quality.

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Yeah.

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What Ben's done and like, you know, advice for creators

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is you kind of have to go through the trenches

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and do everything yourself,

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but make sure you get out of your head

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that only you can do it at some point

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or no one else can do it.

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Every time you learn how to do something

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and you find a style, like write it down,

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log everything that you do in your creative process

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because you will find people who can do it.

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That was the big hang up when I first started creating

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is I thought I had to do all the editing

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because I heard from other big YouTubers,

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you know, there's YouTubers with two,

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four million subscribers

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and they still do all their own editing.

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And I just thought, well, that's just the way it's done.

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And it's not.

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Now the economics change quite a bit

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when you get an editor,

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you have to definitely figure out

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how you're going to finance all that stuff, you know?

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But if you can figure it out,

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you can have so much more fun with it

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and it's way less stress

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and you can spend more time where it really matters,

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which is in the idea phase.

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yeah the best the best way i know to do stuff like that is of course the profit split model

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which is so easy when you're on a bitcoin standard too and you can just split sets but yeah it's it's

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for everyone to figure out and i but i think that's the beauty of it like even ai use like

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there's a lot of shit on on ai because of all the slop that comes out of it but i've found that i use

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ai very differently from luke for instance or from anyone else like we all find our own little

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niche ways of using it. And if you can find a specific enough way and still put the same care

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into the end result, then results will differ a lot, like from prompt to prompt and what you're

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using it for. And I'm using it mostly in writing, but in a very different way than I think other

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writers do. I don't use it for making outlines and stuff. I use it for all sorts of strange

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things so i think there's something there that people will find their own way of using the tools

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it's sort of like when in the early days of pop music when when people started using the instruments

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in ways that might not the distortion was never an intended use case like for the electric electric

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guitar for instance and i i think this is like similar to that yeah like autotune it's it's just

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a tool and and man i would implore people though like do check out the tools there's been this

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massive weird Luddite like backlash to AI.

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And I'm very glad like the Bitcoiners haven't done a lot of that.

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Like we're using it or maybe embracing it too hard.

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I kind of joked the other day that I'm kind of getting tired of Michael

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Saylor's like AI photos himself.

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Like they're super lame.

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They don't look like him at all.

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Yeah.

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The guy is 60.

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Yeah.

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It's like, okay, boomer.

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But there's so many cool ways to use AI.

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Like we've done a lot of cool visual effects with it.

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like, you know, me getting hit by trains and stuff and you can use it however you want.

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I think the thing is, is it's, it's got to elevate your art in some way, right?

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Like I use AI to replace what a human could do.

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And then every now and then I find a use for AI that, you know, we could never use a human

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for, you know, to do physically or manually on, on a project, but to each their own, you

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know?

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And I think at the end of the day, the free market will let you know if your, your stuff

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as AI slop because it'll just get,

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there's just too much to compete with.

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If you're making slop,

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then you got to compete with all the other slop, right?

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But if you're not making slop,

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then you're in a good position, right?

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No, we want good old fashioned pleb slop,

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like AI assisted pleb slop.

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That's the way to go.

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I mean, yeah.

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And I've seen you do a bunch of things

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with my friend Joe lately.

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Yeah.

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The latest video, like you were on Madeira.

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When were you on Madeira?

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Oh man, two weeks ago.

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It feels like a month ago now,

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But yeah, not even 12 days ago, I was there.

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And how did you like it?

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I loved it.

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I went to Madeira for Bitcoin Atlantis and I've been to, I don't know.

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I mean, it's very easy to go to 20, 30 countries if you live in Europe.

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But for someone in Canada who spent most of those 20, 30 in South America and Asia, it's one of the most amazing places I've ever visited.

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And it's just stuck with me after 2024.

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And so I thought this year I really wanted to get out of all the rain in Vancouver for a bit.

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And I went camping in Madeira. I've never done that before, like traveled intentionally all the way across the world just to go camping. But it was super fun. I loved it. Madeira is such a cool place because you basically have every biome within a 20, 30 minute ride, maybe except for snowy mountains.

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but you have rainforests there, you have deciduous forests, you have beaches, you have these like

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huge rocky cliffs. And it's just so fun, especially for someone like me, because I just, I get so

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stimulated by nature, just to be able to bounce around to all these amazing vistas, you know,

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in one day. So yeah, I definitely recommend going to Madera. It's also, there's something kind of

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magical about it, otherworldly. Like it's sort of, they have this area at the very top of the mountain

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or the top of the island is very, very high.

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And so most of it is covered in fog for most of the day.

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So you can go there and they have these forests,

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like I did one of my videos in,

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and it feels like you're in the heavens.

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And then you can go down to these cliffs,

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which look like the edge of the earth.

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Like you go and there's these massive,

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I'd say 80-story cliffs behind you,

225
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and then just pure ocean, Atlantic Ocean,

226
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infinitely right in front of you with massive 20, 30 foot crashing waves.

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So yeah, it's such a special place.

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I had to, I had to film my episodes while I was there.

229
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No, I love it too.

230
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And I think I had already been on Madeira like five times before the whole Free Madeira thing happened And we had these meetings with the president and everything and then all the institutions and then Atlantis and everything that went into that

231
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Unfortunately, I haven't been able to go back since Bitcoin Atlantis.

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And I miss it a lot.

233
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Like I've been traveling so much to other locations.

234
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So Madeira has just been too low on the priority list right now.

235
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But I do miss it.

236
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I love it there.

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I was bummed when they announced that the next Bitcoin Atlantis wasn't going to be until 2028.

238
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And as soon as I heard that, I said, nah, we're going to figure out a way to get back there.

239
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I'll make an excuse for myself.

240
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And did you get to see Andre when you were there?

241
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No, I didn't.

242
00:14:31,754 --> 00:14:32,334
I didn't get to.

243
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I did a Bitcoin walk.

244
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That was kind of cool.

245
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Have you been on a Bitcoin walk before?

246
00:14:37,574 --> 00:14:38,094
Yeah, yeah.

247
00:14:38,094 --> 00:14:39,574
I've been on plenty of Bitcoin walks.

248
00:14:39,774 --> 00:14:44,654
I don't believe I've been on one in Madeira, but I've been walking with Bitcoiners in Madeira.

249
00:14:44,654 --> 00:14:52,294
So I guess I have, but not a walk labeled as a Bitcoin walk in Madeira, but I've been on other Bitcoin walks.

250
00:14:52,554 --> 00:14:53,374
Yeah, for sure.

251
00:14:54,014 --> 00:14:56,374
This guy I met in Madeira's name is Endo.

252
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He has basically set this thing up as sort of like a satellite thing in a whole bunch of cities where it's just, it's a Bitcoin meetup, but they just do a hike.

253
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And I love that because I find the quality of conversations when you're walking are just somehow better.

254
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I don't know what it is.

255
00:15:11,894 --> 00:15:23,594
It's like we have this like secondary stimulation with nature and our feet, but it's so much more enjoyable to me when the weather is nice than just, you know, sitting in a room or a cafe or something like I still love those.

256
00:15:23,594 --> 00:15:27,094
But there's something so much cooler about just doing it all in nature.

257
00:15:27,934 --> 00:15:31,594
No, there's something about walking that unlocks something in the brain, I think.

258
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Yeah.

259
00:15:32,014 --> 00:15:34,554
I mean, I usually get my best ideas of walking.

260
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Absolutely.

261
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Like for the books and stuff, like most of the work is just walking.

262
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and as you say like the best conversations is on foot when you're walking with someone and just

263
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yeah and you get into those bitcoiner conversations where you can skip all the

264
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all the small talk about the weather and go straight into like quantum mechanics or whatever

265
00:15:55,674 --> 00:16:01,774
you're discussing i absolutely love it it's it's different and madeira yeah all the types of

266
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forests as you say like there's this really old jungly type of forest on the middle earth like

267
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things on the far west side of the island did you see that yeah the finale forest i camped in there

268
00:16:14,434 --> 00:16:19,674
oh cool it was a little wet i don't recommend camping there you can camp somewhere dry and

269
00:16:19,674 --> 00:16:26,914
just visit it yeah the northern parts are way rougher than the southern i like that too no i

270
00:16:26,914 --> 00:16:33,154
definitely hope i get back to madeira sometime before the next atlantis but i thought it was a

271
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genius move to to have it every four years yeah it's gonna make them very special yeah especially

272
00:16:39,414 --> 00:16:46,394
for us who do the traveling circus kind of thing it's a lot yeah so what else what other adventures

273
00:16:46,394 --> 00:16:53,814
have you been on lately uh other than madeira oh man i feel like last year was was like earlier last

274
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year was more of the adventure time so we made a pretty big pivot in our business we were doing a

275
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lot of documentary content and kind of visiting circular economies and seeing all that kind of

276
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like what Joe is doing right now. But, you know, personally, the issue with it is doing these big

277
00:17:09,634 --> 00:17:14,134
scale documentaries. It takes months and there's just a lack of cadence that doesn't help you when

278
00:17:14,134 --> 00:17:18,254
you're trying to grow and do this for a living. So, you know, we would produce these documentaries.

279
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It would take two, three months to edit. We'd be lucky if we could crank out one per quarter.

280
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We were aiming for one per month and they would still take three months. Joe is cranking out

281
00:17:26,734 --> 00:17:31,234
multiple a month. I don't know how he does it. He just must have like a really efficient process to

282
00:17:31,234 --> 00:17:35,714
it. But we just found the documentary took so long and it was so important for us. One of the things

283
00:17:35,714 --> 00:17:41,834
early on with our business is that we were not able to make enough money through sponsorships,

284
00:17:41,834 --> 00:17:45,994
through peer-to-peer donations, through any of this to actually build anything, you know, real.

285
00:17:46,134 --> 00:17:51,954
Like we have editors to pay, we have ourselves, we have rents and all this stuff. And we couldn't

286
00:17:51,954 --> 00:17:57,814
do it just putting out one video every month or one every two months. So we were doing other types

287
00:17:57,814 --> 00:18:02,694
of work as a boutique video production agency. We were making ads, we were running other accounts

288
00:18:02,694 --> 00:18:07,274
for people and, you know, posting shorts and things like that. And it just wasn't working

289
00:18:07,274 --> 00:18:12,254
because it was dividing our attention up. And so basically back in May, we decided, okay,

290
00:18:12,254 --> 00:18:15,994
we have to turn this whole ship around because we were burning through Bitcoin and we were almost

291
00:18:15,994 --> 00:18:20,494
bankrupt, you know, for the media business. And we said, we're going to figure out something

292
00:18:20,494 --> 00:18:26,494
creative and fun that we can do once per week. And we're going to just do that until it blows up.

293
00:18:26,534 --> 00:18:31,294
And we're going to do what we did early on in our Bitcoin journeys, which is put your head down in

294
00:18:31,294 --> 00:18:36,234
some books and learn how this whole thing works. And by whole thing, I mean how YouTube works. So

295
00:18:36,234 --> 00:18:41,734
I took the studiousness that I needed to approach Bitcoin with to get it. And I applied it to just

296
00:18:41,734 --> 00:18:46,194
learning YouTube and social media and just went through hours and hours of podcasts from experts

297
00:18:46,194 --> 00:18:50,834
and packaging and people running these accounts for Mr. Beast and just took down notes.

298
00:18:50,934 --> 00:18:54,154
And we've just kind of figured out, OK, there's certain trends to follow.

299
00:18:54,314 --> 00:18:58,114
I don't know if you want to get into all that, but I can I can drop some tips on what we've

300
00:18:58,114 --> 00:19:01,594
done to really figure out how to break, you know, to bigger audiences.

301
00:19:01,694 --> 00:19:04,614
But we just studied a whole bunch of this stuff.

302
00:19:04,734 --> 00:19:09,554
We applied it to Isabella's show first, and that really started to take off early in May.

303
00:19:09,954 --> 00:19:12,414
And then we said, hey, we got to do a second one of these.

304
00:19:12,534 --> 00:19:14,494
So we started my show end of August.

305
00:19:14,494 --> 00:19:16,154
and it's been working.

306
00:19:16,374 --> 00:19:17,274
It's been, I mean,

307
00:19:17,394 --> 00:19:19,694
there's definitely like a luck component to it,

308
00:19:19,754 --> 00:19:22,254
but there are a lot of strategies that you can use

309
00:19:22,254 --> 00:19:25,474
to kind of ensure some really big growth early on.

310
00:19:25,874 --> 00:19:28,254
And we're super grateful, but those are the big ones.

311
00:19:28,494 --> 00:19:30,034
This year and I think for next year,

312
00:19:30,214 --> 00:19:33,274
that's basically what we're just going to lock into

313
00:19:33,274 --> 00:19:34,634
is we have these weekly shows.

314
00:19:34,774 --> 00:19:35,934
We're hoping to launch more.

315
00:19:36,214 --> 00:19:37,274
Adam is hoping to do a show

316
00:19:37,274 --> 00:19:39,854
and we're always looking for talent in the Bitcoin space

317
00:19:39,854 --> 00:19:40,854
who wants to grab a camera

318
00:19:40,854 --> 00:19:42,654
and do something kind of outside the box.

319
00:19:42,654 --> 00:19:47,074
but more and more of those shows just so we can get bitcoin out of the echo chamber

320
00:19:47,074 --> 00:19:55,734
uh enlighten me please what are what are some strategies that work all right so if you're

321
00:19:55,734 --> 00:20:01,634
really serious about youtube and i would say of all the social medias that is the quickest to

322
00:20:01,634 --> 00:20:06,734
monetize and it's probably the best place to go for a couple reasons number one if you look at

323
00:20:06,734 --> 00:20:11,354
the growth of all streaming platforms netflix disney plus etc and you put youtube in there

324
00:20:11,354 --> 00:20:16,674
every streaming platform for the last three years has a lower average watch time from the end user

325
00:20:16,674 --> 00:20:23,194
except for YouTube. YouTube is the only viewing or media platform right now that has increasing

326
00:20:23,194 --> 00:20:28,654
share of watch time from viewers. I don't think that trend's going anywhere. I really think that

327
00:20:28,654 --> 00:20:34,034
all media is going to be decentralized. You're seeing Mr. Beast make things that are now more

328
00:20:34,034 --> 00:20:38,394
expensive than most TV shows are. You know, one of his shows that he puts out once every two weeks

329
00:20:38,394 --> 00:20:40,134
has got like a $10 million budget.

330
00:20:40,514 --> 00:20:41,254
He's an outlier.

331
00:20:41,374 --> 00:20:43,674
The second biggest YouTuber is maybe doing them

332
00:20:43,674 --> 00:20:45,874
for a million dollars a week or $2 million a week.

333
00:20:46,034 --> 00:20:48,894
But there's going to be so many of us

334
00:20:48,894 --> 00:20:50,194
in the next like five, 10 years.

335
00:20:50,274 --> 00:20:51,734
So I would say focus on YouTube.

336
00:20:52,194 --> 00:20:53,034
Learn how YouTube works

337
00:20:53,034 --> 00:20:54,454
if you want to do a show about anything.

338
00:20:55,214 --> 00:20:58,134
And then if you want to grow well on YouTube,

339
00:20:58,294 --> 00:21:00,694
what you really have to do is you have to get these tools

340
00:21:00,694 --> 00:21:02,974
that you analyze things within your niche

341
00:21:02,974 --> 00:21:05,714
and look at other really top performing videos.

342
00:21:06,214 --> 00:21:07,874
And you kind of use those as inspiration

343
00:21:07,874 --> 00:21:08,894
and you build off of them.

344
00:21:09,154 --> 00:21:11,354
So I use this tool called VidIQ.

345
00:21:11,594 --> 00:21:13,714
There's also TubeGenie and one of 10.

346
00:21:14,234 --> 00:21:15,514
And what these tools let you do

347
00:21:15,514 --> 00:21:18,334
is they let you add a whole bunch of YouTube channels

348
00:21:18,334 --> 00:21:19,774
that you know of in your niche.

349
00:21:20,394 --> 00:21:23,094
And you can find these things called outliers.

350
00:21:23,394 --> 00:21:27,174
An outlier is basically a video that has a lot more views

351
00:21:27,174 --> 00:21:29,874
than the average view count of a video on that channel.

352
00:21:29,874 --> 00:21:33,374
And you can basically go through a whole niche

353
00:21:33,374 --> 00:21:36,334
of like 100 creators and find everyone's outliers

354
00:21:36,334 --> 00:21:38,574
over the last month or three months or a year.

355
00:21:39,234 --> 00:21:40,634
And if you find commonalities,

356
00:21:40,794 --> 00:21:44,714
like two people talked about a subject in the finance niche

357
00:21:44,714 --> 00:21:46,194
that popped off,

358
00:21:46,274 --> 00:21:47,374
then that's probably a good indicator

359
00:21:47,374 --> 00:21:48,874
that you should do a video on it too.

360
00:21:49,974 --> 00:21:51,094
I'll give an example.

361
00:21:52,374 --> 00:21:54,254
If you're watching this video on YouTube,

362
00:21:54,254 --> 00:21:59,254
you probably know that there's this silly 0.1 Bitcoin thing.

363
00:22:00,254 --> 00:22:01,114
I don't know if you've seen those,

364
00:22:01,334 --> 00:22:02,914
like get to 0.1 Bitcoin.

365
00:22:03,094 --> 00:22:06,054
Yeah, it's funny because it used to be

366
00:22:06,054 --> 00:22:13,494
6.15 but yeah that's what deflation does right deflation crushes you but if you took every single

367
00:22:13,494 --> 00:22:18,054
bitcoin youtuber and you put them in a list and then you organize by outlier you try to find their

368
00:22:18,054 --> 00:22:22,694
most viewed videos those ones are the most viewed videos for a reason and i know that like the

369
00:22:22,694 --> 00:22:29,254
inner creative like hates copying you know but you can take just the title and the concept and that

370
00:22:29,254 --> 00:22:34,294
keyword and you just do your own thing with it right you don't have to you know recreate the

371
00:22:34,294 --> 00:22:38,754
the exact same video, but you know that people click videos with those titles and a certain

372
00:22:38,754 --> 00:22:44,994
thumbnail combination. Another one was crypto reset. There was something in the summer with,

373
00:22:45,254 --> 00:22:50,214
I think them using stable coins to like reset the debt and a bunch of finance creators made

374
00:22:50,214 --> 00:22:54,714
videos about it. And those videos way outperformed. So we were like, okay, the thing that all these

375
00:22:54,714 --> 00:22:59,034
videos have in common is that they use the term crypto reset. It was something with the word reset.

376
00:22:59,254 --> 00:23:03,954
So we did the same thing. You know, that's 10% of the videos, just making sure you,

377
00:23:03,954 --> 00:23:09,514
fulfill that title promise. And then we just went hog wild with the actual video and it did really

378
00:23:09,514 --> 00:23:14,214
well. And we had very good confidence that when we were writing it and all that, that it was going

379
00:23:14,214 --> 00:23:19,814
to do well because of all the other outliers. So that's my first tip is get one of those tools that

380
00:23:19,814 --> 00:23:26,394
helps you find the outliers and start, you know, amalgamating as much data as you can from people

381
00:23:26,394 --> 00:23:32,534
in your niche, whether it's Bitcoin, finance, whatever. And it's just supply and demand. Like

382
00:23:32,534 --> 00:23:34,434
if there's outliers for a certain topic,

383
00:23:34,434 --> 00:23:36,094
that means that there's a lot of demand

384
00:23:36,094 --> 00:23:38,274
and probably not enough supply for that topic yet.

385
00:23:38,274 --> 00:23:40,214
So it's like everything else in the free market.

386
00:23:40,414 --> 00:23:43,634
You find supply and demand,

387
00:23:43,914 --> 00:23:46,334
like you find what the market needs

388
00:23:46,334 --> 00:23:47,314
and you focus on that.

389
00:23:47,774 --> 00:23:50,534
Yeah, and it's weird because it's, yeah,

390
00:23:50,654 --> 00:23:51,414
you're totally right.

391
00:23:51,514 --> 00:23:53,014
It is like a free market of ideas.

392
00:23:53,634 --> 00:23:56,094
It's very psychological though.

393
00:23:56,374 --> 00:23:57,754
Like, you know, people use this term clickbait,

394
00:23:57,854 --> 00:24:00,034
like, oh, somebody tricked me into watching a video.

395
00:24:00,034 --> 00:24:25,654
But there's a reason that certain things click with us. And I can't begin to understand why. I can only explain it in hindsight. But there's just words, 0.1 Bitcoin, reset. There's just certain things. And you can try and be original and think, on first principles, I think this will go viral. But you're going to have a much higher degree of confidence if you can find some evidence that an idea has worked before yours, before pursuing it.

396
00:24:25,654 --> 00:24:36,734
And I'm not against being original, but if you want to grow in this space, you want to make it a sustainable career, like get up to the point where you are big enough to just pursue your random original ideas.

397
00:24:37,174 --> 00:24:38,114
Don't do it in reverse.

398
00:24:38,114 --> 00:24:45,174
Like, like I spent so much of my career trying to like figure out what people were going to think was viral without actually seeing it done before.

399
00:24:45,334 --> 00:24:49,414
I was like, oh, this is a new idea, but I think it's going to go viral and I'll be the first one to do it.

400
00:24:49,594 --> 00:24:50,574
It doesn't work like that.

401
00:24:50,574 --> 00:24:56,134
You have to kind of ride the coattails first and then you can kind of define, I guess, your own genre.

402
00:24:56,934 --> 00:24:59,734
No, but this is this is nothing new.

403
00:24:59,874 --> 00:25:04,034
Like this is how media or anything basically has ever been.

404
00:25:04,274 --> 00:25:07,794
It's just that it moves faster on the Internet, of course.

405
00:25:08,274 --> 00:25:09,794
But all free markets are like this.

406
00:25:10,054 --> 00:25:14,834
Like, well, but the thing is, is like artists, artists have a hard time with that.

407
00:25:14,894 --> 00:25:18,854
I just find, you know, artists have a real thing about being original.

408
00:25:18,854 --> 00:25:21,974
And I think it blinds them from free markets sometimes.

409
00:25:22,874 --> 00:25:26,314
If you look at the greats, they were always inspired by others.

410
00:25:26,554 --> 00:25:32,774
And all your favorite bands from when bands mattered are like an amalgam or amalgation.

411
00:25:32,894 --> 00:25:33,594
What's the word?

412
00:25:33,694 --> 00:25:37,114
They were inspired by a lot of other bands, not just one.

413
00:25:37,654 --> 00:25:44,314
And of course, if you find good thumbnails and clickbaity titles, then you can be original within that.

414
00:25:44,614 --> 00:25:45,834
It doesn't have to be.

415
00:25:45,974 --> 00:25:47,674
You can still know what game you're playing.

416
00:25:47,674 --> 00:25:50,454
and I know like Tarantino for instance

417
00:25:50,454 --> 00:25:52,894
all of his movies are in a very specific genre

418
00:25:52,894 --> 00:25:56,034
it's just that it's a Tarantino movie in that genre

419
00:25:56,034 --> 00:25:57,594
like I think that

420
00:25:57,594 --> 00:26:00,574
if you're going to be an artist

421
00:26:00,574 --> 00:26:03,754
there is no other way than to be it all the time

422
00:26:03,754 --> 00:26:06,894
and you have to know the rules to know when to break them

423
00:26:06,894 --> 00:26:08,454
so you have to

424
00:26:08,454 --> 00:26:09,954
some people say for instance that

425
00:26:09,954 --> 00:26:12,334
if you're too technical as a guitarist

426
00:26:12,334 --> 00:26:15,494
that will harm your emotional reach or whatever

427
00:26:15,494 --> 00:26:22,814
but that's only true if you you can still be very technical and choose not to be a show-off right i

428
00:26:22,814 --> 00:26:29,074
mean and this is true for for everything sometimes less is more sometimes more is more but yeah you

429
00:26:29,074 --> 00:26:34,634
have to find your own way i i guess but yeah i'm gonna have to do some more homework i guess

430
00:26:34,634 --> 00:26:39,994
it's a it's a whole different game in like the longer form space i will say like when you're

431
00:26:39,994 --> 00:26:45,194
doing podcasts, I still don't understand, like, how does YouTube figure out, you know,

432
00:26:45,214 --> 00:26:47,374
how do they, how do they crown a kingmaker in that?

433
00:26:47,514 --> 00:26:52,794
The one commonality I've found with podcasts, the biggest ones is they seem to all be hosted

434
00:26:52,794 --> 00:26:53,494
by comedians.

435
00:26:53,634 --> 00:26:59,834
There's something about lightening the conversation that I would say the top 20, 30 podcasters

436
00:26:59,834 --> 00:27:02,414
consistently have some sort of like comedy edge to them.

437
00:27:02,674 --> 00:27:07,614
But other than that, I can't figure out like, you know, what, what makes a Joe Rogan versus

438
00:27:07,614 --> 00:27:10,154
as a Tucker Carlson in the top, like five or 10.

439
00:27:11,254 --> 00:27:13,834
Yeah, Joe Rogan calls himself a comedian,

440
00:27:13,974 --> 00:27:17,074
but like he's not a humor guy.

441
00:27:17,274 --> 00:27:18,494
Like if not first and foremost,

442
00:27:18,714 --> 00:27:20,634
that's not how I view him anyway.

443
00:27:21,354 --> 00:27:23,354
But I do like comedian podcasts

444
00:27:23,354 --> 00:27:26,154
like the trigonometry guys and stuff like that.

445
00:27:26,314 --> 00:27:27,334
By the way, I was going to mention

446
00:27:27,334 --> 00:27:29,934
there's ADD brain off on another track here,

447
00:27:29,994 --> 00:27:31,934
but there's a great Veritasium video

448
00:27:31,934 --> 00:27:35,434
about clickbaits and why they work

449
00:27:35,434 --> 00:27:37,254
and why you shouldn't be ashamed of them.

450
00:27:37,614 --> 00:27:40,274
And he's another great content creator.

451
00:27:40,274 --> 00:27:55,309
Yeah there a lot to learn there And with the comedy angle yeah I think there there something to that i think comedians like uh when you getting good at it you your brain rewires itself or something so like

452
00:27:55,309 --> 00:28:01,809
i think comedians think in a different way because you you not only have to listen to what the the

453
00:28:01,809 --> 00:28:06,689
person you're talking to is saying because that's super important but you also have to find these

454
00:28:06,689 --> 00:28:11,449
trigger words and put them somewhere back in your brain so you can quickly bring them up to make

455
00:28:11,449 --> 00:28:13,569
a joke at some point later.

456
00:28:14,209 --> 00:28:15,669
And I think most brains

457
00:28:15,669 --> 00:28:17,369
don't work that way. They don't

458
00:28:17,369 --> 00:28:19,209
file a word to

459
00:28:19,209 --> 00:28:21,089
bring up a joke at a later point.

460
00:28:21,929 --> 00:28:22,169
Yeah.

461
00:28:23,529 --> 00:28:25,489
I mean, I grew up with a father who did

462
00:28:25,489 --> 00:28:27,589
that all the time. It was all about puns

463
00:28:27,589 --> 00:28:29,349
and dad jokes. So I'm

464
00:28:29,349 --> 00:28:31,589
wired, and I see that in my son as well.

465
00:28:31,649 --> 00:28:33,329
He's being wired that way,

466
00:28:33,449 --> 00:28:35,589
and there's unfortunately nothing to do

467
00:28:35,589 --> 00:28:36,969
about it, because it just happens.

468
00:28:38,289 --> 00:28:39,229
But it is what it is.

469
00:28:39,229 --> 00:28:41,049
I think what comedians have,

470
00:28:41,049 --> 00:28:46,049
which makes them very easy or like good to listen to is a couple things.

471
00:28:46,529 --> 00:28:51,189
I think most comedians, they're not just, I wrote a bit, I'm going to just say it,

472
00:28:51,209 --> 00:28:52,369
I'm going to walk off the stage.

473
00:28:52,469 --> 00:28:54,489
They have to adapt and be observational.

474
00:28:54,629 --> 00:28:56,589
You have to constantly be in tune with your audience.

475
00:28:56,729 --> 00:28:59,029
They're very good observers of human behavior.

476
00:28:59,269 --> 00:29:00,809
And a lot of comedy comes from that too.

477
00:29:00,929 --> 00:29:03,009
Just, hey, you ever watched that one thing?

478
00:29:03,009 --> 00:29:05,109
Why do people, you know, do this?

479
00:29:05,149 --> 00:29:09,289
Like the Jerry Seinfeld sketches, like comedians have to always be studying life

480
00:29:09,289 --> 00:29:13,789
and looking out for ironies and all sorts of little things to get their routines from.

481
00:29:13,969 --> 00:29:17,429
But the other thing that comedians are very good at is improv.

482
00:29:17,789 --> 00:29:23,749
And that is a whole skill onto itself because it's very hard to be a very good conversationalist

483
00:29:23,749 --> 00:29:28,889
if you can't do the yes and thing that is required of improv.

484
00:29:29,509 --> 00:29:34,189
That's like the number one rule of improv when you're just acting a bit is you can never shut down a conversation.

485
00:29:34,189 --> 00:29:36,929
You always have to find the next segue to keep it going.

486
00:29:36,929 --> 00:29:45,449
And I always find really good podcast hosts, they always have a really interesting way of going from one thread to another.

487
00:29:45,589 --> 00:29:46,909
There's never a dull moment.

488
00:29:47,189 --> 00:29:51,569
So you have those two big skills, and I think that's probably why they excel at podcasting.

489
00:29:52,889 --> 00:29:56,309
Yeah, it is definitely a skill.

490
00:29:56,529 --> 00:29:58,689
Like, just keeping the conversation going.

491
00:29:59,229 --> 00:30:06,029
I mean, it's easier for me now that I've done it, like, almost 200 episodes.

492
00:30:06,029 --> 00:30:07,729
but like in the beginning I could really,

493
00:30:07,909 --> 00:30:09,349
and still happens sometimes,

494
00:30:09,389 --> 00:30:10,929
I really just hit a wall and I go,

495
00:30:11,049 --> 00:30:13,069
oh, oh, and you have to fix it in post.

496
00:30:13,389 --> 00:30:16,529
Yeah, or you go down like the wrong rabbit holes.

497
00:30:16,749 --> 00:30:18,429
Like you'll go down like a really weird one

498
00:30:18,429 --> 00:30:20,109
and then it'll be 40 minutes somewhere

499
00:30:20,109 --> 00:30:20,729
where you're like,

500
00:30:20,769 --> 00:30:22,369
I don't know if people are going to find this that interesting.

501
00:30:23,209 --> 00:30:23,429
You know?

502
00:30:23,549 --> 00:30:25,949
Yeah, I don't worry about that too much.

503
00:30:26,189 --> 00:30:28,889
I think podcasters, they get a bad rap in this space.

504
00:30:29,029 --> 00:30:30,729
Like, oh, it's a bunch of people at their desk

505
00:30:30,729 --> 00:30:31,349
and they do this.

506
00:30:31,429 --> 00:30:31,989
And I'm like, oh,

507
00:30:32,069 --> 00:30:33,609
the free market has a way of figuring out

508
00:30:33,609 --> 00:30:34,349
if you can do this.

509
00:30:34,349 --> 00:30:39,489
I think 80% of podcasts don't make it past episode two for a very good reason, right?

510
00:30:40,209 --> 00:30:42,389
No, because there is a thing to consist of.

511
00:30:42,469 --> 00:30:46,409
And I'm very fortunate because like I never intended to be a podcaster.

512
00:30:46,529 --> 00:30:49,509
I just like accidentally became one.

513
00:30:49,669 --> 00:30:50,969
It's never my intention.

514
00:30:51,129 --> 00:30:54,629
But once I started doing it, it's like, hey, I kind of enjoy this.

515
00:30:54,689 --> 00:30:55,669
I'm going to do more of it.

516
00:30:55,709 --> 00:30:57,249
And that's the way it is now.

517
00:30:57,329 --> 00:31:02,469
And I'm happy to like have a couple of good sponsors, even though the channel isn't super

518
00:31:02,469 --> 00:31:08,529
big or isn't moving in the mountains anytime soon, but I don't care. I can sit here and,

519
00:31:08,529 --> 00:31:13,289
you know, keep in touch with the people I like that I meet across the globe. And like,

520
00:31:13,409 --> 00:31:18,349
what could be better? Like, yeah, I know. I've talked to you this exact thing. I was like,

521
00:31:18,369 --> 00:31:23,489
what could be better than, than getting paid to talk about your favorite subject with people?

522
00:31:24,049 --> 00:31:29,769
No, it's, it's, it's insane. Like if you see it for what it is. And so, so like,

523
00:31:29,769 --> 00:31:35,629
And sometimes if it's, you know, in a, I'm, uh, I want to do something else.

524
00:31:35,629 --> 00:31:39,509
Like if I'm watching a movie with my kids or something and, oh, I have a podcast now.

525
00:31:39,669 --> 00:31:39,989
Oh, damn.

526
00:31:40,549 --> 00:31:42,529
But that's like, dude, what the fuck?

527
00:31:42,589 --> 00:31:43,789
You don't have to go and get up.

528
00:31:43,869 --> 00:31:45,429
You don't have to do it nine to five.

529
00:31:45,489 --> 00:31:48,729
You go to do a podcast every now and then it's, it's not that hard.

530
00:31:48,929 --> 00:31:55,069
And no, so it's, uh, it's definitely a thing worth doing just for, for the conversations

531
00:31:55,069 --> 00:31:55,649
themselves.

532
00:31:55,649 --> 00:31:59,249
I think I would still be doing it even if we didn't press record.

533
00:31:59,769 --> 00:32:00,829
I mean, almost.

534
00:32:01,069 --> 00:32:03,249
Then it's always fun to learn a new game.

535
00:32:03,249 --> 00:32:08,549
And to me, like YouTube and all this stuff, like it is a game and I might as well.

536
00:32:08,969 --> 00:32:14,869
I mean, I don't want to pretend that I'm trying to be a world champion of some kind in it.

537
00:32:15,049 --> 00:32:21,369
But I do find it interesting that you can be better or worse at it.

538
00:32:21,469 --> 00:32:24,509
I mean, the internet is a computer game in a way.

539
00:32:24,509 --> 00:32:38,369
It's a very weird one because you can view likes and subscribers and impressions and stuff as the score, or you can view money as the score, or you can just view what did it do to your life as the score.

540
00:32:40,769 --> 00:32:43,049
In that sense, it's sort of like Minecraft.

541
00:32:43,649 --> 00:32:45,529
There's no real goal to the game.

542
00:32:45,589 --> 00:32:51,449
You just do things and build things and you see where you end up and it becomes more or less impressive.

543
00:32:51,449 --> 00:33:04,589
And I mean, if it wasn't for X and I mean other things with platforms I've published my stuff on, I wouldn't have gone on all these adventures and met all these people that I do all the time now, it seems.

544
00:33:05,089 --> 00:33:07,569
So yeah, it's weird, but it's fun.

545
00:33:08,449 --> 00:33:09,769
Yeah, it's a weird life.

546
00:33:09,849 --> 00:33:13,029
I still have a very hard time explaining what I do to my parents.

547
00:33:13,269 --> 00:33:18,109
Like they don't get it because they watch the videos and they don't get, well, how do you make money at it?

548
00:33:18,109 --> 00:33:22,709
And it's like, is that all you do is you just put a camera and you just kind of act by yourself?

549
00:33:22,709 --> 00:33:27,329
Like, wouldn't you rather be in a movie or a play or something and just explaining?

550
00:33:27,449 --> 00:33:33,189
No, it's fun because I have all these people on the Internet and they comment and you build a community.

551
00:33:33,189 --> 00:33:41,029
And then the best part, the best part is when you step out and you go to a conference and someone says, hey, I listen to your podcast.

552
00:33:41,189 --> 00:33:42,429
I watch your show.

553
00:33:42,429 --> 00:34:07,889
And then all that, you know, putting files into the void thing becomes real for once. That is the big payoff. So, you know, I really like conferences for that now. Not it's like I'm not trying to explain like me ingratiating myself, but it's so cool to realize, oh, I've been just doing my thing for so long that I just feel it's this process of me at home putting files on the Internet and then getting views.

554
00:34:07,889 --> 00:34:12,389
and it's like no I've had real people come to me and say hey I got this wallet because of you

555
00:34:12,389 --> 00:34:16,429
or I quit my job because of you like those are the things that matter but you don't get that

556
00:34:16,429 --> 00:34:22,949
feedback loop until you know you go out to an actual event at some point oh I mean

557
00:34:22,949 --> 00:34:30,309
so Bitcoin Twitter changed my life Bitcoin conferences changed my life even more yeah

558
00:34:30,309 --> 00:34:35,988
absolutely like and and all the people I've met during the the journey and everything it has led

559
00:34:35,988 --> 00:34:37,829
to and keeps leading to. It's just

560
00:34:37,829 --> 00:34:39,869
Luke and I, we have a saying

561
00:34:39,869 --> 00:34:42,169
it's the surreal

562
00:34:42,169 --> 00:34:43,929
doesn't end. And that's

563
00:34:43,929 --> 00:34:45,809
truly what it feels like. It just keeps

564
00:34:45,809 --> 00:34:48,109
getting more surreal

565
00:34:48,109 --> 00:34:49,969
every year. And we have another

566
00:34:49,969 --> 00:34:52,008
saying too, and that is head in the

567
00:34:52,008 --> 00:34:53,849
clouds, feet on the ground. Because

568
00:34:53,849 --> 00:34:55,969
I think you need both. I think you need to

569
00:34:55,969 --> 00:34:57,949
know that bizarre things can happen

570
00:34:57,949 --> 00:34:59,769
and people actually do get lucky.

571
00:34:59,988 --> 00:35:02,089
You're not getting lucky if you're not playing any games,

572
00:35:02,089 --> 00:35:04,249
but if you keep at it

573
00:35:04,249 --> 00:35:07,369
and if you're having fun, then something crazy may happen.

574
00:35:07,629 --> 00:35:11,889
But at the same time, you shouldn't get yourself into a ton of debt

575
00:35:11,889 --> 00:35:15,029
because you think you're the funniest guy in the world or whatever

576
00:35:15,029 --> 00:35:16,829
or the best artist in the world.

577
00:35:17,309 --> 00:35:19,889
So how do you manage keeping your feet on the ground

578
00:35:19,889 --> 00:35:22,769
while still remembering to have your head in the clouds

579
00:35:22,769 --> 00:35:24,988
that any day now anything can go viral?

580
00:35:25,709 --> 00:35:27,569
That's a really good question.

581
00:35:27,869 --> 00:35:31,988
Honestly, I think the thing that had my head in the clouds for a while

582
00:35:31,988 --> 00:35:35,709
and why I didn't focus and learn the YouTube game early enough

583
00:35:35,709 --> 00:35:39,769
was because I had Bitcoin to burn to make all these videos.

584
00:35:39,929 --> 00:35:41,669
So I was thinking, like, at the worst case,

585
00:35:41,729 --> 00:35:44,589
I'm just doing what I want to do because Bitcoin allows me to do that.

586
00:35:44,589 --> 00:35:49,909
And I wasn't really being too accountable to, I guess, myself and my own skills

587
00:35:49,909 --> 00:35:53,649
and, you know, my future family and stuff

588
00:35:53,649 --> 00:35:55,809
because I was just doing stuff kind of selfishly.

589
00:35:55,869 --> 00:35:57,349
And it was like, well, if it goes viral, it goes viral.

590
00:35:57,429 --> 00:36:00,049
If it doesn't, it doesn't matter to me because, you know,

591
00:36:00,049 --> 00:36:03,529
I can afford it and I can still afford to live and I can still do all the things I want to do.

592
00:36:03,789 --> 00:36:07,809
When I when I was forced to start taking it seriously was really when I got a co-founder, Isabella.

593
00:36:07,969 --> 00:36:16,229
And when we started getting employees, because now it's like, OK, well, you can't just pay for four, five people's salaries on your own Bitcoin.

594
00:36:16,349 --> 00:36:18,589
You actually have to have a business model here that makes sense.

595
00:36:19,169 --> 00:36:25,549
And so, you know, the first year was us constantly feet on the ground trying to figure out how do we actually pay for all the things that we want to do.

596
00:36:25,549 --> 00:36:30,729
and it makes you kind of reevaluate and cut out the fat of these, these kind of lofty projects

597
00:36:30,729 --> 00:36:35,669
that just take forever and don't really generate revenue. So it took us a year and a half to finally,

598
00:36:35,669 --> 00:36:39,449
you know, cut the cord on this thing I was so emotionally attached to, which was doing these

599
00:36:39,449 --> 00:36:44,008
documentaries and really focused on something that was actually marketable that could help a

600
00:36:44,008 --> 00:36:48,849
potential sponsor out, but also could grow an audience. So what we did is we said, feet on the

601
00:36:48,849 --> 00:36:54,089
ground, it's a show a week, there's availability for sponsors, the revenue will come from that,

602
00:36:54,089 --> 00:36:56,189
and it will pay all of our salaries.

603
00:36:56,969 --> 00:36:58,729
And then the head in the clouds idea was like,

604
00:36:58,809 --> 00:37:00,549
okay, so once we have this show,

605
00:37:01,189 --> 00:37:03,769
we lock down a title and thumbnail weeks ahead of time.

606
00:37:03,909 --> 00:37:05,489
And then the head in the clouds

607
00:37:05,489 --> 00:37:07,109
is whatever you want to put pen to paper

608
00:37:07,109 --> 00:37:08,249
for the actual script.

609
00:37:08,449 --> 00:37:10,529
You can use as many metaphors as you want.

610
00:37:10,809 --> 00:37:12,749
We can use AI for visual effects.

611
00:37:12,749 --> 00:37:14,169
If I want to get hit by a car,

612
00:37:14,349 --> 00:37:16,669
I can buy props off of Amazon,

613
00:37:16,989 --> 00:37:18,269
you know, for random things.

614
00:37:18,269 --> 00:37:19,429
I can pay a Bitcoiner.

615
00:37:19,589 --> 00:37:21,389
Bitcoiner made me a Paul Krugman puppet.

616
00:37:21,649 --> 00:37:23,409
You can let your head in the clouds go there

617
00:37:23,409 --> 00:37:24,429
once you have a structure.

618
00:37:24,809 --> 00:37:28,589
But the real impetus was having people on salary

619
00:37:28,589 --> 00:37:31,889
who are expecting themselves to show up

620
00:37:31,889 --> 00:37:33,429
and actually have work to do every single week.

621
00:37:33,829 --> 00:37:35,508
That's what keeps you kind of locked in,

622
00:37:35,649 --> 00:37:36,529
at least for me.

623
00:37:36,989 --> 00:37:38,089
I think independently,

624
00:37:38,089 --> 00:37:39,929
it's just very hard to be disciplined

625
00:37:39,929 --> 00:37:43,109
if you have just yourself as a creative.

626
00:37:43,569 --> 00:37:45,309
As soon as you add other people to the mix,

627
00:37:45,349 --> 00:37:47,369
and I think it's inevitable for most people's success,

628
00:37:47,669 --> 00:37:49,109
you start looking at it very differently

629
00:37:49,109 --> 00:37:50,889
and it starts becoming more real

630
00:37:50,889 --> 00:37:52,529
and less of like sort of this fantasy,

631
00:37:52,529 --> 00:37:56,249
starving artist thing that people kind of romanticize too much.

632
00:37:56,989 --> 00:38:01,209
So I would say, honestly, sometimes like the best thing that you can do is give yourself

633
00:38:01,209 --> 00:38:01,909
a ton of bills.

634
00:38:02,169 --> 00:38:05,629
Necessity is the mother of invention when it comes to creating stuff sometimes.

635
00:38:06,769 --> 00:38:09,549
Yeah, makes me think of Stanley Kubrick.

636
00:38:09,729 --> 00:38:11,429
Do you know what kind of deal he had?

637
00:38:11,809 --> 00:38:13,429
I don't think it will ever...

638
00:38:13,429 --> 00:38:17,149
He's one of my favorite directors of all time, but I don't know like what specific deal.

639
00:38:17,149 --> 00:38:19,889
so he had a deal with

640
00:38:19,889 --> 00:38:21,789
I don't remember if it's Universal

641
00:38:21,789 --> 00:38:23,269
or Warner Brothers or whoever

642
00:38:23,269 --> 00:38:25,789
employed him, MGM or one of these

643
00:38:25,789 --> 00:38:26,949
big Hollywood studios

644
00:38:26,949 --> 00:38:29,409
at a very early stage

645
00:38:29,409 --> 00:38:31,489
like somewhere between Lolita and

646
00:38:31,489 --> 00:38:33,429
Doctor Strangelove or

647
00:38:33,429 --> 00:38:35,149
something like that, he got a

648
00:38:35,149 --> 00:38:36,649
lifetime contract

649
00:38:36,649 --> 00:38:39,669
you can make whatever movie

650
00:38:39,669 --> 00:38:41,889
you want, how many movies

651
00:38:41,889 --> 00:38:43,769
you want, we'll pay for

652
00:38:43,769 --> 00:38:45,409
all of it, you decide the budget

653
00:38:45,409 --> 00:38:48,809
and you just make whatever you want for the rest of your life.

654
00:38:48,969 --> 00:38:53,089
So he had that like in his 30s, which is like, it makes me wonder.

655
00:38:53,349 --> 00:38:56,989
And he delivered like, boy, did he deliver.

656
00:38:57,689 --> 00:39:00,069
It's not like he just took the money and run, right?

657
00:39:00,069 --> 00:39:05,309
But he could theoretically just have sent them a five-minute video of him jerking off every 10 years

658
00:39:05,309 --> 00:39:08,749
and, you know, wanted $100 million for it every time.

659
00:39:08,869 --> 00:39:09,529
But he didn't.

660
00:39:09,629 --> 00:39:10,989
He made all these masterpieces.

661
00:39:10,989 --> 00:39:17,409
And I wonder how you can be that disciplined and how that works.

662
00:39:17,609 --> 00:39:25,149
And if a contract like that will ever happen to anyone ever again, because it's so strange.

663
00:39:25,349 --> 00:39:30,069
I mean, of course, contract probably signed before 1971, right?

664
00:39:31,149 --> 00:39:31,508
Yeah.

665
00:39:32,329 --> 00:39:36,409
But yeah, it's very strange.

666
00:39:38,069 --> 00:39:39,508
I didn't know about him.

667
00:39:39,508 --> 00:39:40,508
He had free reign.

668
00:39:40,508 --> 00:39:44,649
And well, one of the things about all his movies, I believe, is they're all book adaptations.

669
00:39:44,949 --> 00:39:46,909
I don't think he's ever done an original screenplay.

670
00:39:48,229 --> 00:39:49,289
No, no, that might be true.

671
00:39:49,389 --> 00:39:49,749
Yeah, yeah.

672
00:39:49,849 --> 00:39:52,369
But yeah, some of the books he changed a lot.

673
00:39:52,489 --> 00:39:55,309
Like, for instance, Stephen King hated The Shining.

674
00:39:55,409 --> 00:39:56,409
He hated The Shining, yeah.

675
00:39:56,409 --> 00:40:00,569
Yeah, which is like, says more about Stephen King, I think, than anything else.

676
00:40:00,809 --> 00:40:01,609
Stephen King's lost it.

677
00:40:02,209 --> 00:40:03,989
I mean, was he ever that good in the first place?

678
00:40:04,469 --> 00:40:04,769
Yeah.

679
00:40:06,529 --> 00:40:07,389
I don't know.

680
00:40:07,389 --> 00:40:21,008
But no, I'm very interested in, what's the word, fascinated by the creative process and what creativity is and how it's such a weird beast to try to tame.

681
00:40:21,289 --> 00:40:25,989
Right now I'm reading Rick Rubin's book about creativity called The Creative Act.

682
00:40:26,989 --> 00:40:27,869
That's good.

683
00:40:28,269 --> 00:40:29,089
Rock producer.

684
00:40:29,609 --> 00:40:30,409
It's really good.

685
00:40:30,508 --> 00:40:32,289
It's a very different approach.

686
00:40:32,449 --> 00:40:33,349
Highly recommended.

687
00:40:33,349 --> 00:40:41,049
Uh, just a lot of it is about like creating scenarios in which you let creativity come

688
00:40:41,049 --> 00:40:48,769
to you and how impossible it is to chase it or to industrious your, your industriousness

689
00:40:48,769 --> 00:40:50,769
your way through to creativity.

690
00:40:50,769 --> 00:40:51,769
It doesn't work like that.

691
00:40:51,769 --> 00:40:56,008
Like you have to sort of be inspired and how do you become inspired?

692
00:40:56,008 --> 00:40:57,469
You never know when it's going to happen.

693
00:40:57,469 --> 00:40:59,589
It's a, yeah, it was very good book.

694
00:40:59,589 --> 00:41:00,589
I recommend.

695
00:41:00,589 --> 00:41:02,449
I'll let you in on something.

696
00:41:02,449 --> 00:41:06,129
A lot of people ask me, why do I film my show outside?

697
00:41:06,569 --> 00:41:10,089
And it's kind of a cool mechanism for me to find that creativity

698
00:41:10,089 --> 00:41:12,309
because now every time I go somewhere,

699
00:41:12,969 --> 00:41:15,669
my eye is constantly working to find,

700
00:41:15,969 --> 00:41:17,769
this would be a cool place to shoot this monologue

701
00:41:17,769 --> 00:41:21,929
or this statue has like a thematic relevance to a topic

702
00:41:21,929 --> 00:41:23,229
I want to touch upon in the future.

703
00:41:23,909 --> 00:41:26,889
And it's like, if you can figure out in your art

704
00:41:26,889 --> 00:41:30,789
some mechanism that forces you to get into settings

705
00:41:30,789 --> 00:41:32,349
where you can be creative, it's really powerful.

706
00:41:32,449 --> 00:41:44,863
to because it hard to get that if the station where you doing your show is an office right Then all the creativity is in the writing process and very little of it is in the filming process or the editing process

707
00:41:44,863 --> 00:41:52,523
But if you can force yourself into situations where you can inject creativity in every single step in the video process, it helps.

708
00:41:52,863 --> 00:41:59,663
And for me, it's like just being able to get into nature and finding an excuse to get into nature brings all sorts of like cool ideas in.

709
00:42:01,103 --> 00:42:04,363
But so so so how do you get the ideas for the scripts?

710
00:42:04,363 --> 00:42:06,863
Like, how does that creative process look like?

711
00:42:06,983 --> 00:42:08,083
What does it look like?

712
00:42:08,603 --> 00:42:15,303
We sort of, so we do this exercise every week where we look at all the outliers and we find kind of terms.

713
00:42:15,463 --> 00:42:21,503
And that's kind of our framework is like, okay, the term of the week everyone's been talking about is crypto reset, right?

714
00:42:21,523 --> 00:42:28,363
And this is vaguely around this notion of, let's just say, you know, stable coins and dollarizing the debt.

715
00:42:28,363 --> 00:42:34,983
okay so we just have to fulfill an explanation of that an explainer on that maybe part of it's an

716
00:42:34,983 --> 00:42:41,223
opinion okay so from there the palette's wide open do we want to use a metaphor to explain this

717
00:42:41,223 --> 00:42:48,123
do we use props to use it we always start with these sort of ideas from the outliers and i'd say

718
00:42:48,123 --> 00:42:52,003
that's like 10 of it right we just know what the title of the thumbnail is going to look like and

719
00:42:52,003 --> 00:42:56,783
we know by the end of the video this is what we want to explain to the audience the journey on how

720
00:42:56,783 --> 00:43:02,683
we get there can go anywhere right and so i'll i'll sit down and i'll watch some other creators

721
00:43:02,683 --> 00:43:08,723
do fun things with props i've seen claymations before you know i'll try and do shots where i'm

722
00:43:08,723 --> 00:43:15,603
like you know walking and talking and jumping and so any possible mechanism you know inside of a

723
00:43:15,603 --> 00:43:20,603
monologue where i can be doing something with my hands or just talking to camera in a cool location

724
00:43:20,603 --> 00:43:26,503
i just write down and i just have this like giant notes app of like possibilities of ways i can

725
00:43:26,503 --> 00:43:32,943
deliver any type of monologue. And then when it comes to shooting, we just basically, I try and

726
00:43:32,943 --> 00:43:38,523
find one sort of location that has a bunch of different cool possibilities for filming. And I

727
00:43:38,523 --> 00:43:43,883
film there. Sometimes we do an entire episode around a location. So we had one that was about

728
00:43:43,883 --> 00:43:47,083
interviewing finance students. And so we were like, okay, we'll just film on campus the whole

729
00:43:47,083 --> 00:43:51,483
time. And the whole video will have a university vibe to it. The one that we did that was like,

730
00:43:51,483 --> 00:43:58,263
I would say based on your book about element zero, I was like, let's get to let's get into nature to do it.

731
00:43:58,703 --> 00:44:04,623
Let's, you know, let's get out into the ground and sort of like feel out this fog.

732
00:44:04,623 --> 00:44:07,083
Like there's a bit of a mystery to understanding Bitcoin.

733
00:44:07,083 --> 00:44:11,903
Let's start there and let's bring it to somewhere that's like a bit clearer and maybe more primitive.

734
00:44:12,603 --> 00:44:20,283
So I really like using locations to tell a story, but it all stems from sort of like just this base outlier idea

735
00:44:20,283 --> 00:44:22,123
and then shaping everything around that

736
00:44:22,123 --> 00:44:24,123
with all the different tools I have at my disposal.

737
00:44:24,323 --> 00:44:26,563
Yeah, funny you should mention Element Zero there,

738
00:44:26,623 --> 00:44:29,883
because that's an idea I copied

739
00:44:29,883 --> 00:44:32,363
from a guy called Jörg Hermsdorf.

740
00:44:32,963 --> 00:44:33,503
Oh, I didn't know that.

741
00:44:33,503 --> 00:44:37,183
Very, very, very cool German engineering type of guy

742
00:44:37,183 --> 00:44:39,883
who he had a presentation

743
00:44:39,883 --> 00:44:42,523
at the Value for Bitcoin conference,

744
00:44:42,723 --> 00:44:45,663
which was an online conference like a couple of years back.

745
00:44:45,743 --> 00:44:46,803
I think it was during COVID.

746
00:44:46,983 --> 00:44:48,343
So they did the whole thing online.

747
00:44:48,343 --> 00:44:54,123
and that this is his talk was called the last money and it's very similar to element zero he

748
00:44:54,123 --> 00:45:00,323
sort of explains bitcoin as this weightless element and that's where i got the idea from

749
00:45:00,323 --> 00:45:06,583
i saw the presentation and he's very calm and and focused and engineering as he presents the thing

750
00:45:06,583 --> 00:45:12,563
i find it super interesting but i also see like if i could repackage this and make it more like

751
00:45:12,563 --> 00:45:16,883
wow-y and exciting-y instead of this engineering lecture.

752
00:45:17,503 --> 00:45:19,843
Maybe I could reach a bigger audience with it.

753
00:45:20,043 --> 00:45:23,463
And then you only made this beautiful animation to it.

754
00:45:23,463 --> 00:45:26,803
So it was really successful and Jörg really likes it.

755
00:45:26,923 --> 00:45:29,543
So we're very happy that I put that in there.

756
00:45:29,823 --> 00:45:33,083
And yeah, there's another thing with Jeff Booth helped me out a bit

757
00:45:33,083 --> 00:45:34,463
with the Everything Divided book.

758
00:45:34,703 --> 00:45:40,083
And with this chapter, I didn't know how to properly thank Jörg for the idea

759
00:45:40,083 --> 00:45:42,623
because I didn't want to leave him out of the book.

760
00:45:42,803 --> 00:45:47,023
Like I have to put him in the thank you notes or something,

761
00:45:47,163 --> 00:45:49,763
but should there be like an asterisk

762
00:45:49,763 --> 00:45:53,583
where I specifically mentioned that this is the thing

763
00:45:53,583 --> 00:45:54,723
or what do I do?

764
00:45:55,223 --> 00:45:58,743
And Jeff suggested just put it at the very top of the chapter.

765
00:45:59,043 --> 00:46:00,883
This is inspired by the talk,

766
00:46:00,983 --> 00:46:03,843
and that's what I did, and it was the right choice.

767
00:46:03,843 --> 00:46:07,243
So because, I mean, I think most entrepreneurs,

768
00:46:07,243 --> 00:46:08,783
they think that

769
00:46:08,783 --> 00:46:11,263
or people who want to be entrepreneurs

770
00:46:11,263 --> 00:46:12,683
they think that the

771
00:46:12,683 --> 00:46:15,343
getting the right idea is the thing

772
00:46:15,343 --> 00:46:17,443
that will set them off on the right path

773
00:46:17,443 --> 00:46:19,583
if I could just have this great idea

774
00:46:19,583 --> 00:46:21,343
then everything would be

775
00:46:21,343 --> 00:46:23,003
alright and it's the other way around

776
00:46:23,003 --> 00:46:24,003
ideas are abundant

777
00:46:24,003 --> 00:46:27,063
you just need to actually chase the idea

778
00:46:27,063 --> 00:46:28,583
or actually do something with it

779
00:46:28,583 --> 00:46:30,743
it's the doing part that is rare

780
00:46:30,743 --> 00:46:32,023
but ideas are everywhere

781
00:46:32,023 --> 00:46:32,963
and

782
00:46:32,963 --> 00:46:34,243
the

783
00:46:34,243 --> 00:46:42,323
The original ideas, I think they come up because people do things and they take other ideas

784
00:46:42,323 --> 00:46:49,923
and they blend together in this giant mixer of brains that is collective human mind or

785
00:46:49,923 --> 00:46:50,923
the internet or whatever.

786
00:46:52,203 --> 00:46:54,903
Something new pops out to everyone once in a while.

787
00:46:55,323 --> 00:46:57,583
I mean, that's the story of Bitcoin.

788
00:46:57,803 --> 00:47:00,943
It's just a collection of disparate ideas all combined together.

789
00:47:01,223 --> 00:47:01,503
Exactly.

790
00:47:01,503 --> 00:47:01,623
Exactly.

791
00:47:03,403 --> 00:47:06,363
So where is the show heading next?

792
00:47:06,483 --> 00:47:09,623
And what are your plans for the future here with this thing?

793
00:47:10,083 --> 00:47:10,903
The days of today.

794
00:47:11,383 --> 00:47:11,623
Okay.

795
00:47:12,003 --> 00:47:13,563
It's a couple days from Christmas.

796
00:47:13,843 --> 00:47:15,183
I don't know when this episode's coming out.

797
00:47:15,423 --> 00:47:17,743
I assume after Christmas, unless you're really quick with turnaround.

798
00:47:18,163 --> 00:47:22,323
This episode, we have a bit of a mempool of episodes.

799
00:47:22,463 --> 00:47:23,083
Okay, perfect.

800
00:47:23,643 --> 00:47:24,423
Around a month.

801
00:47:25,283 --> 00:47:31,023
There is, we have a whole action movie that you'll be able to see then when this episode is out.

802
00:47:31,503 --> 00:47:32,503
Cool.

803
00:47:32,503 --> 00:47:33,503
Yeah.

804
00:47:33,503 --> 00:47:40,943
So we did this click baity video called at 80K I'm finally selling all my Bitcoin.

805
00:47:40,943 --> 00:47:45,523
And I won't spoil the whole thing, but basically it looks like one of these car confessional

806
00:47:45,523 --> 00:47:52,983
videos and then we hired stunt people and a visual effects team and we got Ben to fly

807
00:47:52,983 --> 00:47:54,763
out from Quebec as a director.

808
00:47:54,763 --> 00:47:59,863
And it's like a whole Bitcoin like fight sequence with Santa Claus and myself and we're beating

809
00:47:59,863 --> 00:48:00,963
up central bankers.

810
00:48:01,503 --> 00:48:07,183
fantastic yeah that was fun that's always been like a like that was the first time I've kind of

811
00:48:07,183 --> 00:48:11,283
like I'm always a little bit of an actor in these things but that was the first time where it was

812
00:48:11,283 --> 00:48:15,783
like oh I have a script I gotta remember my lines and it's dialogue and it's a back and forth and

813
00:48:15,783 --> 00:48:20,343
we want to do more of that stuff so we'll see what the appetite for it is you know we like

814
00:48:20,343 --> 00:48:25,843
my thing is I love film like a huge lover of movies and so you'll see in a lot of my works

815
00:48:25,843 --> 00:48:30,483
I have references to all sorts of different films that I love and documentaries and uh

816
00:48:30,483 --> 00:48:35,523
we're realizing more and more as we do this business that at the end, like, yes, I can write,

817
00:48:35,703 --> 00:48:41,643
yes, I can direct and script, but probably like the best place I can be, the unique talent that I

818
00:48:41,643 --> 00:48:46,843
have is probably my like acting ability and just sort of bringing things to life either physically

819
00:48:46,843 --> 00:48:52,183
or just through my monologues. And so we're just basically, I'm trying to give every single role

820
00:48:52,183 --> 00:48:56,643
I've ever had to everyone else and just focus in on this acting stuff. And this video is sort of

821
00:48:56,643 --> 00:49:01,443
like basically the first trial of that where i literally i i've never written something and only

822
00:49:01,443 --> 00:49:07,203
been the actor in it and not the director and and the cinematographer and all that so we got a whole

823
00:49:07,203 --> 00:49:12,003
crew i was like okay julian like hands off like don't give stage direction to the other actors

824
00:49:12,003 --> 00:49:17,603
like let the director make the decisions here and let the editor edit it and just be the guy on set

825
00:49:17,603 --> 00:49:22,243
as well as an actor and uh it went great and we're hoping to do more of those we're also thinking

826
00:49:22,243 --> 00:49:49,003
Yeah, we're also thinking, so Isabella did this living on Bitcoin for 21 days challenge back in the summer of this year. And that went really well. We're thinking of doing something where we try and cross America only using Bitcoin. We have to figure out all the rules and stuff. But I think now that Square lets you spend it at different places, it's probably pretty feasible. And I think everyone loves like a good old fashioned US road trip.

827
00:49:49,003 --> 00:49:56,883
So we're coming up with like a concept right now, but basically some sort of challenge where I have like 10 days to cross the states and I can only use Bitcoin.

828
00:49:57,003 --> 00:50:02,983
And maybe I start with, you know, a thousand sats or something and I cannot touch fiat whatsoever.

829
00:50:03,303 --> 00:50:07,483
So I have to earn sats to buy my methods of transportation to the next city.

830
00:50:07,703 --> 00:50:14,603
And we're thinking it all up, but it'll be like a real thing that we do and hopefully have some sort of like mechanism for like the audiences to contribute.

831
00:50:14,603 --> 00:50:19,083
And this is all loosely based off of Ryan Trahan's idea.

832
00:50:19,543 --> 00:50:22,763
He did a series this summer where he went to every state in America.

833
00:50:23,023 --> 00:50:26,723
But he had this really, it was all like a fundraiser for St. Jude's Children's Hospital.

834
00:50:27,083 --> 00:50:29,603
And basically, he had this wheel with him.

835
00:50:29,883 --> 00:50:35,143
And every time someone donated like 10 grand or something, this wheel would go off and he would have to do a challenge.

836
00:50:35,363 --> 00:50:38,703
And some of the challenges were like he had to be in pajamas the whole day.

837
00:50:38,843 --> 00:50:41,743
He had to go back to the state capitol.

838
00:50:41,743 --> 00:50:46,763
and it was so like people loved it because they felt like they were a part of it in real time and

839
00:50:46,763 --> 00:50:51,223
so we're trying to figure out how can we incorporate some of that in the you know 10-day

840
00:50:51,223 --> 00:50:58,283
journey across the states yeah joe has been doing similar things like where people order him shit

841
00:50:58,283 --> 00:51:04,543
from a menu somewhere or did you see that was it was sitting in an airport and like here's a qr

842
00:51:04,543 --> 00:51:10,463
code for the our menu and then people started ordering stuff and uh yeah and of course the uh

843
00:51:10,463 --> 00:51:18,063
just funding what is doing by by showing people a qr code in the in the live video and yeah yeah

844
00:51:18,063 --> 00:51:23,823
yeah absolutely and i think that's what's so fun about youtube as a medium versus every other media

845
00:51:23,823 --> 00:51:29,423
is you can still do these very cinematic i call it like soap opera tune in every day or every week

846
00:51:29,423 --> 00:51:34,623
thing but because the turnarounds are so fast so much faster than like a real tv show you can get

847
00:51:34,623 --> 00:51:39,663
audience participation in in there kind of like how streamers do it right the only thing is like

848
00:51:39,663 --> 00:51:46,023
Like the live streaming thing is like a whole different niche where they just turn a camera on for six hours and there's no like very clear story to follow.

849
00:51:46,143 --> 00:51:47,383
This would have like a clear story.

850
00:51:47,383 --> 00:51:55,003
But, you know, if you scan a QR code and you message me a comment, then it would be in the episode two days from now or something.

851
00:51:55,123 --> 00:51:57,483
Right. So you would be able to feel like you're a part of it.

852
00:51:59,023 --> 00:52:01,783
Yeah. Live streaming is a completely different thing.

853
00:52:01,863 --> 00:52:03,703
And if it feels different, I think.

854
00:52:03,703 --> 00:52:17,703
Yeah, I mean, whenever I record something, I'm more relaxed because I know I can remove stuff. I never do, but just the feeling that you can, I think is...

855
00:52:17,703 --> 00:52:26,043
I'm also not nearly as well spoken, even in podcasts or lives as I am when I just write myself a script and remember it.

856
00:52:26,163 --> 00:52:30,583
I've had this whole trying to get filler words out of my vocabulary.

857
00:52:31,023 --> 00:52:40,603
You probably don't have this issue, but so many younger people do because it's just this weird cadence we have where we say like and you know, and it's every second sentence.

858
00:52:40,603 --> 00:52:51,723
And I think part of it is this pressure to talk fast because you seem smarter when you talk fast or there's just people we watch that talk really fast and not really think about the words coming out of your mouth.

859
00:52:51,843 --> 00:53:03,383
So you fill all your sentences with like, you know, and so, but, and just taking a minute, you know, low time preference to say, hey, the ideas can come out of your mouth slower.

860
00:53:03,943 --> 00:53:05,663
You don't have to fill it with filler words.

861
00:53:06,323 --> 00:53:09,063
It's liberating, but it's very hard to adapt to.

862
00:53:09,063 --> 00:53:11,683
It's like thinking about breathing, you know, manually breathing.

863
00:53:11,683 --> 00:53:12,623
Are you breathing enough today?

864
00:53:12,723 --> 00:53:13,863
Did you drink enough water today?

865
00:53:13,983 --> 00:53:15,083
Did you say like too much?

866
00:53:15,623 --> 00:53:17,583
Yeah, I know what you mean.

867
00:53:18,083 --> 00:53:25,923
But that's also like, well, whenever I do, that became clear after X amount of X number of conferences in a year.

868
00:53:26,043 --> 00:53:29,963
I realized that I had to start improvising like everything.

869
00:53:30,263 --> 00:53:36,583
And I had to remove text from all the slides because I got distracted by text on them.

870
00:53:36,603 --> 00:53:37,883
So I could just have pictures.

871
00:53:37,883 --> 00:53:40,043
and if I had pictures I could

872
00:53:40,043 --> 00:53:41,903
improvise around the pictures

873
00:53:41,903 --> 00:53:43,943
and then it had some form of

874
00:53:43,943 --> 00:53:46,563
it was somewhat coherent but it's still improvising

875
00:53:46,563 --> 00:53:48,163
and like improvising is

876
00:53:48,163 --> 00:53:50,683
yeah and improvisation

877
00:53:50,683 --> 00:53:52,403
is like the skill to

878
00:53:52,403 --> 00:53:54,203
if you can improvise you can do anything

879
00:53:54,203 --> 00:53:55,623
anywhere so like that's

880
00:53:55,623 --> 00:53:58,303
the skill too there's been like being a

881
00:53:58,303 --> 00:53:59,723
jazz musician you know you can

882
00:53:59,723 --> 00:54:02,243
have a gig anywhere and

883
00:54:02,243 --> 00:54:04,103
just do stuff and yeah

884
00:54:04,103 --> 00:54:05,323
if I can

885
00:54:05,323 --> 00:54:07,683
And if I can do that, I can do anything.

886
00:54:07,863 --> 00:54:10,183
So like, yeah, I'd like to practice more.

887
00:54:10,183 --> 00:54:13,983
It's the number one trait of successful people is adaptability, right?

888
00:54:14,163 --> 00:54:22,363
And to put yourself, it's uncomfortable, but to put yourself in situations where you have to improvise is a really good way of training that muscle.

889
00:54:22,563 --> 00:54:30,763
One of the things I get hung up on is if something doesn't go my way, I'm like racking my brain trying to figure out what went wrong instead of figuring out what do I do next, right?

890
00:54:31,063 --> 00:54:32,883
You have to be able to do that.

891
00:54:32,883 --> 00:54:34,563
it rewires you

892
00:54:34,563 --> 00:54:36,203
like the heat of the moment

893
00:54:36,203 --> 00:54:38,123
but it's all good fun

894
00:54:38,123 --> 00:54:38,603
I mean

895
00:54:38,603 --> 00:54:42,003
yeah there are all these other tricks

896
00:54:42,003 --> 00:54:44,263
like imagining that the audience is naked

897
00:54:44,263 --> 00:54:44,963
for instance

898
00:54:44,963 --> 00:54:47,463
and stuff like that

899
00:54:47,463 --> 00:54:48,743
but yeah

900
00:54:48,743 --> 00:54:52,083
another thing about YouTube

901
00:54:52,083 --> 00:54:54,723
do you think Bitcoiners and Bitcoin content

902
00:54:54,723 --> 00:54:56,983
has actually been suppressed on YouTube

903
00:54:56,983 --> 00:54:58,483
and is it still

904
00:54:58,483 --> 00:54:59,463
if it ever was

905
00:54:59,463 --> 00:55:00,563
hard to say of course

906
00:55:00,563 --> 00:55:07,103
um there's a bunch of things going on with that i'll start with this that one of the issues that

907
00:55:07,103 --> 00:55:13,603
we have is there's so many bots in the comments and i wouldn't be surprised if it sets off youtube's

908
00:55:13,603 --> 00:55:18,743
algorithm or like youtube's moderation features because i know like btc sessions was taken off

909
00:55:18,743 --> 00:55:24,083
and simply bitcoin was taken off and i don't know you know i can't tell you why but the one thing

910
00:55:24,083 --> 00:55:29,043
that those channels have in common and we have this too is that we're constantly removing these

911
00:55:29,043 --> 00:55:32,903
check out this random coin and it's like 20 comments will come in one

912
00:55:32,937 --> 00:55:38,317
minute and I don't understand. It's willful negligence. I know that YouTube can build

913
00:55:38,317 --> 00:55:43,837
something very easy to detect that stuff and just kill it. It's like 20 comments from profiles that

914
00:55:43,837 --> 00:55:48,077
have no other activity. So you're telling me that doesn't raise alarms for auto-deletion?

915
00:55:48,157 --> 00:55:52,077
That's crazy. So they let that stuff slide. And then I think their own algorithm

916
00:55:52,077 --> 00:55:58,257
kills the content because it looks like a bunch of fake interactions. And YouTube can tell when

917
00:55:58,257 --> 00:56:03,017
And if I bought comments for a video or I bought views, YouTube would know, right?

918
00:56:03,117 --> 00:56:09,337
It's like, well, they definitely know when other people are being spammed and they're not doing anything about it, but maybe they're cannibalizing the content.

919
00:56:09,337 --> 00:56:14,617
The other thing I would say is in terms of censorship of the content, no, I don't think so.

920
00:56:14,617 --> 00:56:29,977
Um, when I look at the size of the niche, I think there's under, I would say there's under 70,000 people worldwide who consume Bitcoin YouTube content on a semi-weekly basis.

921
00:56:30,157 --> 00:56:43,017
It sounds very small, but I would imagine, you know, I don't know how many Bitcoiners there are, but I would say like under half a million people have read a Bitcoin book or two, you know, and seriously think about it and care about it so much.

922
00:56:43,017 --> 00:56:50,697
so when i see videos and they you know get anywhere between 10 000 to like 100 000 in our

923
00:56:50,697 --> 00:56:55,517
niche i think yeah that's probably right um i don't think that's youtube throttling us

924
00:56:55,517 --> 00:57:01,037
i also think that as a niche there's a lot of topics that are so much bigger than us like one

925
00:57:01,037 --> 00:57:05,717
of the stats i throw out is i'm i you know i've gotten into anime recently and there's this one i

926
00:57:05,717 --> 00:57:10,897
watch called jujitsu kaisen and it's like i would say it's like a top 30 anime it's not a massive

927
00:57:10,897 --> 00:57:18,497
one, but it's still ongoing. I see people writing video essays about this anime that, again, not as

928
00:57:18,497 --> 00:57:24,817
many people watch this anime as own Bitcoin, I would say. But the video essays about an anime,

929
00:57:25,377 --> 00:57:29,197
just a voiceover from some guy talking about how he loved the latest episode,

930
00:57:30,257 --> 00:57:35,897
600,000, 700,000 views. I have not seen a Bitcoin video get 600,000 or 700,000 views on YouTube.

931
00:57:35,897 --> 00:57:41,397
Maybe the best Michael Saylor Bitcoin magazine conference video will crack that.

932
00:57:41,537 --> 00:57:42,517
Nothing else will.

933
00:57:42,817 --> 00:57:46,917
Not a podcast, not Natalie Brunel, not Simply Bitcoin, not me, not Sessions.

934
00:57:47,517 --> 00:57:49,737
We're lucky if we crack 100K on something.

935
00:57:49,857 --> 00:57:52,297
That's like a really big thing to crack 100K.

936
00:57:53,037 --> 00:58:00,157
So I think the reason behind that is that there's no interest in Bitcoin as a subject if you're not an active investor.

937
00:58:00,157 --> 00:58:18,417
It's very like we can try and talk to people about how, oh, it liberates, you know, countries that have bad financial systems or, you know, what is it called? Remittances. We can talk about the philosophical aspects of Bitcoin, but none of these things have any appeal to anyone who is not actively buying Bitcoin.

938
00:58:18,417 --> 00:58:31,217
In fact, the things that have more appeal are the thing that has universal appeal that has much more appeal than talking about how great Bitcoin is, is how bad it is, because there's way more people that can relate to not buying it than there are people who actually own it.

939
00:58:31,577 --> 00:58:33,537
Right. So that content will do better.

940
00:58:34,417 --> 00:58:35,477
Maybe that's the clickbait then.

941
00:58:35,477 --> 00:58:40,897
Maybe that's the clickbait is talk about how it's a scam and then Trojan horse people into being how it's not.

942
00:58:40,897 --> 00:58:51,677
But I see CoffeeZilla and GoodWork and Reason TV and a lot of channels make videos about Bitcoin scammers or Bitcoin heists or whatever.

943
00:58:51,857 --> 00:58:53,237
And those videos get lots of views.

944
00:58:53,497 --> 00:58:54,197
Yeah, yeah.

945
00:58:54,537 --> 00:58:56,317
Because they're not trying to sell me on Bitcoin.

946
00:58:56,537 --> 00:59:03,117
They're trying to actually tell me about, don't worry, you didn't really miss it because it's all a bunch of thieves and crooks anyways, right?

947
00:59:03,237 --> 00:59:03,597
Yeah, yeah.

948
00:59:03,597 --> 00:59:05,257
It just reaffirms my biases.

949
00:59:05,477 --> 00:59:10,977
and that's really like even within the bitcoin niche like that's why people watch bitcoin content

950
00:59:10,977 --> 00:59:14,917
is like they're just trying to reaffirm beliefs all the time like when you're watching content

951
00:59:14,917 --> 00:59:19,517
like you're you're so much more likely to click something that has the word you in it because you

952
00:59:19,517 --> 00:59:22,637
feel like you're being talked to directly and you're so much more likely to view something

953
00:59:22,637 --> 00:59:27,437
that's why like all these channels they talk about price predictions because they're just

954
00:59:27,437 --> 00:59:32,677
trying to reaffirm this belief that we have that we made the best decision ever and they're trying

955
00:59:32,677 --> 00:59:35,677
of get some expert to reaffirm that for us.

956
00:59:35,677 --> 00:59:37,237
And then the people who hate Bitcoin

957
00:59:37,237 --> 00:59:38,917
are just looking for affirmation that,

958
00:59:38,917 --> 00:59:39,997
oh, I didn't really miss it.

959
00:59:39,997 --> 00:59:41,677
This whole thing's a scam.

960
00:59:41,677 --> 00:59:44,737
So it's very easy to actually, as a creator,

961
00:59:44,737 --> 00:59:46,737
just fall into those traps of just playing

962
00:59:46,737 --> 00:59:49,237
to people's fears and desires.

963
00:59:49,237 --> 01:00:08,090
But I would implore people have fun with it every now and then don make it your whole career because essentially at the same time as you might be getting views from that content people will not develop a personal relationship with you because you just selling people like dream or hate you know it has nothing to do with you it has

964
01:00:08,090 --> 01:00:12,610
to do with this like drug that you're selling people so people people don't really like care

965
01:00:12,610 --> 01:00:17,550
about their drug dealer they just want more drugs oh that's a good way of putting it i mean

966
01:00:17,550 --> 01:00:22,550
And yeah, it sells, but it's not necessarily a good thing.

967
01:00:22,550 --> 01:00:28,930
Now I saw this video about BitBoy Crypto and someone who had a fight with him and it's

968
01:00:28,930 --> 01:00:30,970
just disaster porn in a way.

969
01:00:30,970 --> 01:00:34,450
And I guess blackpilling sells a lot too.

970
01:00:34,450 --> 01:00:39,470
And I kind of hate blackpilling conspiracy videos and people who say that everything's

971
01:00:39,470 --> 01:00:40,790
going to shit all the time.

972
01:00:40,790 --> 01:00:44,570
Like hopeful messages aren't as well received.

973
01:00:44,570 --> 01:00:49,470
that's a pity because hope is a rational choice at the end of the day and we should be hopeful

974
01:00:49,470 --> 01:00:57,550
yeah well yeah i you know i'm mixed on that i i do think that if you want to look through the

975
01:00:57,550 --> 01:01:01,630
world through that lens that like there's a lot of successful people and their whole career is like

976
01:01:01,630 --> 01:01:06,510
blackpilling you can you can see that but also you know some of the most successful people are

977
01:01:06,510 --> 01:01:11,770
like motivational coaches like david goggins and and all these people who write really inspirational

978
01:01:11,770 --> 01:01:17,770
and hopeful stuff it's just very hard to apply that to i guess maybe finance because yeah like

979
01:01:17,770 --> 01:01:21,130
what is there to look forward to everything seems to be getting more expensive and i don't get paid

980
01:01:21,130 --> 01:01:25,610
enough right like i'm really gonna listen to a coach tell me like if you just buy bitcoin it's

981
01:01:25,610 --> 01:01:29,050
all gonna be okay there is a market for that i mean that's what all the price prediction and the

982
01:01:29,050 --> 01:01:34,570
0.1 bitcoin meme is about but i also think that you get to a point where there's so much black

983
01:01:34,570 --> 01:01:40,650
pilling that you stand out very well if you make something hopeful it's like if everyone is talking

984
01:01:40,650 --> 01:01:46,570
about how, you know, these secret people in government are destroying us and everything

985
01:01:46,570 --> 01:01:50,150
is a conspiracy and the Jews are behind all these things.

986
01:01:50,230 --> 01:01:51,410
There's nothing we can do about it.

987
01:01:51,730 --> 01:01:56,830
Then if you make a video about, hey, here's this couple that like left society and they

988
01:01:56,830 --> 01:01:58,130
built like a home off grid.

989
01:01:58,590 --> 01:02:00,570
Why do those videos do 20 million views?

990
01:02:00,570 --> 01:02:02,430
Because people are looking for hope.

991
01:02:02,530 --> 01:02:03,890
There's just not that much out there.

992
01:02:03,890 --> 01:02:07,790
And then you go back into supply and demand again, where, you know, if everything is doom

993
01:02:07,790 --> 01:02:12,390
in gloom and you're offering something that's hopeful, like there's going to be a lot of

994
01:02:12,390 --> 01:02:15,130
demand for that and not much supply in that situation.

995
01:02:15,130 --> 01:02:21,070
So I'd rather be on the side of history that makes hopeful content, even if sometimes it

996
01:02:21,070 --> 01:02:22,010
feels like propaganda.

997
01:02:22,190 --> 01:02:27,890
I'd rather be on that side of irrational hope than irrational fear.

998
01:02:29,470 --> 01:02:29,990
Yeah.

999
01:02:30,170 --> 01:02:30,430
Yeah.

1000
01:02:30,490 --> 01:02:31,210
Cheers to that.

1001
01:02:31,330 --> 01:02:33,210
I mean, absolutely 100%.

1002
01:02:33,210 --> 01:02:35,310
And I don't think it is irrational.

1003
01:02:35,310 --> 01:02:38,650
I think it's absolutely rational because you're going to die anyway.

1004
01:02:38,810 --> 01:02:39,650
So you might just die.

1005
01:02:39,750 --> 01:02:40,490
Well, die hopeful.

1006
01:02:41,130 --> 01:02:45,010
Yeah, this is like, you know, I always try and look at, I'm a glass half full guy.

1007
01:02:45,450 --> 01:02:50,350
Something that has been really interesting to observe is that these people who are leaving

1008
01:02:50,350 --> 01:02:52,730
the grid, like there's such demand for that content.

1009
01:02:52,870 --> 01:02:57,930
If I went out and I found some people around me who, you know, built their own homestead,

1010
01:02:58,890 --> 01:02:59,730
millions of views.

1011
01:02:59,950 --> 01:03:03,770
People love that stuff because everyone in their head's like, oh, I want to do that someday.

1012
01:03:03,770 --> 01:03:08,310
Very few people have like the courage to take the leap, especially with like a whole family or something like that.

1013
01:03:08,930 --> 01:03:17,270
But people watch that stuff and it's like, it's good to know that now, more than any other time in history, it's been more feasible to completely disconnect.

1014
01:03:17,910 --> 01:03:19,010
And people don't realize that.

1015
01:03:19,110 --> 01:03:24,910
Like, yes, we have technologies and hyper loops and all these cool things when you live in a city that make life convenient.

1016
01:03:25,310 --> 01:03:28,910
But also, energy production has never been cheaper.

1017
01:03:28,910 --> 01:03:33,730
It's gotten wildly more efficient to just buy a plot of land and generate your own power.

1018
01:03:34,290 --> 01:03:36,390
You can collect rainwater so easily.

1019
01:03:36,470 --> 01:03:40,370
You can order parts for anything to live off great off of freaking Amazon now.

1020
01:03:40,470 --> 01:03:41,630
Like that is so cool.

1021
01:03:42,070 --> 01:03:48,030
You had to chop down your own trees and like, you know, if you wanted to get parts for a

1022
01:03:48,030 --> 01:03:51,830
well, you had to ship them from Europe like only like 20 or 30 years ago.

1023
01:03:51,830 --> 01:03:54,250
And now it's like it's on your door in a day.

1024
01:03:54,650 --> 01:03:55,050
Right.

1025
01:03:55,090 --> 01:03:58,230
So it's so easy to completely build your own independence now.

1026
01:03:58,490 --> 01:04:01,950
And people really take that, you know, for granted or they don't even realize they have

1027
01:04:01,950 --> 01:04:02,710
the tools now.

1028
01:04:03,770 --> 01:04:06,770
No, I mean, that's what Bitcoin is.

1029
01:04:06,770 --> 01:04:13,970
Even if you don't go out and, you know, solar panel fuel your barn and raise your own cattle,

1030
01:04:13,970 --> 01:04:29,883
you can still get out of the hamster wheel get out of the rat race and start living on a Bitcoin standard That it what all about It like reclaiming your independence So no it yeah maybe these are some new ways of framing this whole

1031
01:04:30,363 --> 01:04:32,183
this type of content in the future.

1032
01:04:32,443 --> 01:04:35,903
Gridless actually means sets the standard more than anything.

1033
01:04:36,563 --> 01:04:38,723
Yeah, and building these communities too.

1034
01:04:38,723 --> 01:04:42,903
I want to be careful about calling them communes because that sounds like a hippie thing,

1035
01:04:43,043 --> 01:04:45,243
but I'm seeing it everywhere.

1036
01:04:45,243 --> 01:04:52,423
madera rob and sylvia are building this this great thing in madera and and i'm hearing all the time

1037
01:04:52,423 --> 01:04:56,763
bitcoin oh yeah i just bought like 20 acres i want to do something on it i have a little

1038
01:04:56,763 --> 01:05:02,883
plot of land on an island and i'm like man a little bitcoin retreat coming up so i think we're

1039
01:05:02,883 --> 01:05:07,263
all going to have our own little ways you know to interact with each other more in person in the next

1040
01:05:07,263 --> 01:05:12,503
few years we're all waiting for the bitcoin price to go up but look at isabella you know she's got

1041
01:05:12,503 --> 01:05:17,443
this uh with her with her fiancee this whole resort now in mexico and they're throwing bitcoin

1042
01:05:17,443 --> 01:05:23,283
retreats like every couple weeks now you know so we're all opting out and now there's physical

1043
01:05:23,283 --> 01:05:27,323
places to it it's not just the money lives in our head that's that's fine but the community can't

1044
01:05:27,323 --> 01:05:31,823
live in your head all the time you have to have in-person community and they're all popping up

1045
01:05:31,823 --> 01:05:37,943
in all these different cities now which is super cool yeah and it's so easy i mean there i know of

1046
01:05:37,943 --> 01:05:44,643
at least three different travel consegur services that take bitcoin though i'm using the shopping

1047
01:05:44,643 --> 01:05:52,263
bit one by the way and yeah they arrange everything hotels and flight wise so i can totally live off a

1048
01:05:52,263 --> 01:05:58,143
bitcoin standard and yeah uh and whenever i go to a conference where i get everything paid for i just

1049
01:05:58,143 --> 01:06:03,743
send them send them the contact and they sort it out and it's and it's available to everyone

1050
01:06:03,743 --> 01:06:07,443
And you can totally go and live off of your Bitcoin on Madeira.

1051
01:06:07,643 --> 01:06:12,363
You can order the entire trip and you can live off of it there, like easily.

1052
01:06:12,843 --> 01:06:17,663
And it's within the EU, which is becoming this totalitarian state.

1053
01:06:17,763 --> 01:06:21,863
But still, you can live on a Bitcoin standard in a paradise island in Europe.

1054
01:06:22,123 --> 01:06:29,163
And it's just insane that people don't know this, but we already live as Bitcoiners in the world.

1055
01:06:29,163 --> 01:06:33,123
We're already living out this sovereign individual thesis.

1056
01:06:33,743 --> 01:06:34,443
And it's beautiful.

1057
01:06:35,103 --> 01:06:41,323
I love, and I always come back to this, how Bitcoin thrives in adversarial environments.

1058
01:06:41,803 --> 01:06:49,263
To me, the worst thing that has happened to Bitcoin in America has been the whole like, oh, Trump supports it now.

1059
01:06:49,323 --> 01:06:49,983
It's all good.

1060
01:06:50,083 --> 01:06:51,063
Like support from the administration.

1061
01:06:51,723 --> 01:06:54,003
What does America gain from that in the last year?

1062
01:06:54,123 --> 01:06:56,683
Okay, we were promised a Bitcoin reserve that we never got.

1063
01:06:56,683 --> 01:07:01,303
It looks like now the Genius Act is not going to exempt Bitcoin from small transactions.

1064
01:07:01,303 --> 01:07:05,283
So, you know, there's absolutely no progress in that regard.

1065
01:07:05,743 --> 01:07:09,203
Meanwhile, you go to Europe and there's like some totalitarian stuff going on there.

1066
01:07:09,743 --> 01:07:11,763
But look at all the Bitcoin stuff that's coming out of that.

1067
01:07:11,823 --> 01:07:12,603
You got Vexil.

1068
01:07:12,723 --> 01:07:14,903
You have all these places that are living on the Bitcoin standard.

1069
01:07:15,063 --> 01:07:15,843
You got Prague.

1070
01:07:16,243 --> 01:07:19,923
Like, these Bitcoin are just building so much in Europe.

1071
01:07:20,183 --> 01:07:25,343
And it's like the more that it gets clamped down on, the better the innovation is.

1072
01:07:25,623 --> 01:07:26,883
And I love that.

1073
01:07:27,023 --> 01:07:29,303
Like, there's no other niche like that.

1074
01:07:29,303 --> 01:07:36,483
Because I think if you apply that thing to AI, the innovation just kind of like moves, but it does tend to centralize.

1075
01:07:36,483 --> 01:07:42,523
So it's like, okay, if the U.S. decides they're going to clamp down on AI, well, then China will just benefit from all that.

1076
01:07:42,603 --> 01:07:45,203
And it's sort of this like zero-sum game.

1077
01:07:45,543 --> 01:07:52,123
But Bitcoin's not like that at all, where it's like, okay, if you clamp down on it, well, you're just, you're banning yourself from Bitcoin.

1078
01:07:52,683 --> 01:07:56,783
And then also, you're still going to have people that are going to just skirt around it, which is cool, right?

1079
01:07:56,783 --> 01:07:57,583
You can't do that with AI.

1080
01:07:57,583 --> 01:08:00,703
if the government clamps down on data centers like the ai developments cooked there you're not

1081
01:08:00,703 --> 01:08:04,543
going to see a bunch of innovation come out of the us but if the us decides to clamp down heavy

1082
01:08:04,543 --> 01:08:08,943
on bitcoin you bet your butt that americans are going to build some really cool stuff from it

1083
01:08:10,223 --> 01:08:16,143
yeah i mean vexel is there because of the ban on local bitcoins which was the same service but

1084
01:08:16,143 --> 01:08:22,783
centralized and not peer-to-peer enough like yeah and btc pay server is there because of bitpay that

1085
01:08:22,783 --> 01:08:25,463
that was a centralized thing that tried to,

1086
01:08:25,463 --> 01:08:28,303
they were part of the SegWit2X agreement,

1087
01:08:28,303 --> 01:08:30,463
the New York agreement thing,

1088
01:08:30,463 --> 01:08:32,923
the cartel who tried to ruin Bitcoin back

1089
01:08:32,923 --> 01:08:33,923
in the block size wars.

1090
01:08:33,923 --> 01:08:37,263
So like, well, it's funny that you should say this

1091
01:08:37,263 --> 01:08:39,703
because I ask a lot of my guests,

1092
01:08:39,703 --> 01:08:51,376
especially the political ones like what do you prefer a pro Bitcoin politician or an anti Bitcoin politician And the answer is absolutely not as straightforward as you might think And strategic reserves

1093
01:08:51,756 --> 01:08:56,356
Why the fuck do you want governments to own Bitcoin in the first place?

1094
01:08:56,776 --> 01:09:01,676
Like, they're the last people in the world that I want to own Bitcoins.

1095
01:09:02,256 --> 01:09:06,656
I mean, Bitcoin is for enemies, but that doesn't mean I want my enemies to have Bitcoin.

1096
01:09:06,916 --> 01:09:08,396
I don't want them to have anything.

1097
01:09:08,816 --> 01:09:10,296
Like, they're still my enemies.

1098
01:09:10,296 --> 01:09:11,876
So never understood that.

1099
01:09:12,136 --> 01:09:23,236
If anything, it would be like if there was ever a politician that promised to like put in a constitution somewhere that the capital gains tax on Bitcoin is completely absurd, which it is.

1100
01:09:23,476 --> 01:09:29,676
Then, yeah, that politician might even get my vote if I ever go to vote again, which I find very unlikely.

1101
01:09:30,296 --> 01:09:33,276
I don't think popularity contests make theft more ethical.

1102
01:09:34,236 --> 01:09:39,456
That's been something I'm intending with, with the whole like democracy thing, you know.

1103
01:09:39,456 --> 01:09:42,216
Yeah, the last taboo subject.

1104
01:09:42,796 --> 01:09:43,516
Yeah, yeah.

1105
01:09:43,796 --> 01:09:47,356
No, I've been a little bit monarch-pilled recently.

1106
01:09:47,896 --> 01:09:50,216
I think all the Bitcoiners have sort of come to that.

1107
01:09:50,316 --> 01:09:52,176
It's like, okay, this works a little bit.

1108
01:09:52,876 --> 01:09:54,176
Yeah, absolutely.

1109
01:09:54,636 --> 01:09:56,376
Julian, it's been great talking to you

1110
01:09:56,376 --> 01:09:57,456
and wish you all the best.

1111
01:09:57,516 --> 01:09:59,136
Looking forward to seeing the action movie

1112
01:09:59,136 --> 01:10:00,936
and everything else that's coming here.

1113
01:10:01,176 --> 01:10:04,116
And when will I see you in real life next time?

1114
01:10:04,376 --> 01:10:06,196
Are you coming to El Salvador in January?

1115
01:10:06,696 --> 01:10:07,576
Probably not.

1116
01:10:08,776 --> 01:10:09,256
You should.

1117
01:10:09,456 --> 01:10:38,136
I'd like to. It's just a hassle from probably a hassle from Europe to get there. What am I talking about? It's it's yeah, I've gone there a lot. And so for me, it's it's sort of like I need a really good reason to go back. But maybe I might do it in February, actually, because we are we're actually working with the Bitcoin office there. They're sponsoring next year exit manual and BTC Isla. And I know that one of the things they want us to kind of highlight, which is kind of interesting, is all the NVIDIA chips that they're getting. They got this like first.

1118
01:10:38,136 --> 01:10:38,636
Yeah, yeah, yeah.

1119
01:10:40,156 --> 01:10:41,136
E300 or something.

1120
01:10:41,436 --> 01:10:42,276
So that's cool.

1121
01:10:42,376 --> 01:10:45,036
But I don't think I'll be making it for the plan B, unfortunately.

1122
01:10:45,396 --> 01:10:49,556
But beyond that, I will be at, will you be in Vegas for 26?

1123
01:10:50,336 --> 01:10:52,056
No, I don't do shit conferences.

1124
01:10:52,816 --> 01:10:53,776
Fair enough, fair enough.

1125
01:10:53,776 --> 01:10:57,836
Yeah, I don't owe Bitcoin Magazine anything at this point.

1126
01:10:58,196 --> 01:11:00,456
I didn't like it last year too much.

1127
01:11:00,576 --> 01:11:04,536
But what we're getting into now is we're doing retreats afterwards.

1128
01:11:04,536 --> 01:11:06,316
so we rent like a big house

1129
01:11:06,316 --> 01:11:07,556
with like a bunch of Bitcoiners

1130
01:11:07,556 --> 01:11:08,236
and just hang out

1131
01:11:08,236 --> 01:11:09,296
for like four or five days.

1132
01:11:09,596 --> 01:11:11,196
We did the Grand Canyon last year

1133
01:11:11,196 --> 01:11:12,876
and we're going to do Zion.

1134
01:11:12,876 --> 01:11:14,136
Yeah, I saw that I think.

1135
01:11:14,496 --> 01:11:14,616
Yeah.

1136
01:11:14,736 --> 01:11:15,036
Yeah.

1137
01:11:15,956 --> 01:11:18,236
Yeah, we're going to do Zion this year.

1138
01:11:18,696 --> 01:11:19,096
But to me,

1139
01:11:19,156 --> 01:11:19,996
that's what I look forward to

1140
01:11:19,996 --> 01:11:20,956
more than the conference itself.

1141
01:11:21,316 --> 01:11:21,976
If I don't see you there,

1142
01:11:22,036 --> 01:11:23,216
I'll probably see you at Prague.

1143
01:11:23,956 --> 01:11:24,356
Yeah, yeah.

1144
01:11:24,756 --> 01:11:26,456
Yeah, I'll be at Prague this year for sure.

1145
01:11:26,656 --> 01:11:27,796
Yeah, I'll be there too.

1146
01:11:27,996 --> 01:11:30,096
That's one that's on the schedule every year.

1147
01:11:30,436 --> 01:11:31,516
That'll be my first Prague.

1148
01:11:31,716 --> 01:11:32,376
It looks so good

1149
01:11:32,376 --> 01:11:33,376
and I've just missed it every year.

1150
01:11:33,536 --> 01:11:33,716
Yeah.

1151
01:11:34,536 --> 01:11:36,456
Yeah, I'm going to show you around then.

1152
01:11:36,916 --> 01:11:39,236
Yeah, you'll have to try and irk well.

1153
01:11:39,636 --> 01:11:42,776
The beer in Prague is better than anywhere else on Earth.

1154
01:11:43,176 --> 01:11:44,216
Ooh, I'll have to try it.

1155
01:11:44,736 --> 01:11:44,916
Yeah.

1156
01:11:45,796 --> 01:11:47,556
Yo, thanks for having me on.

1157
01:11:47,616 --> 01:11:48,676
Really appreciate it.

1158
01:11:49,516 --> 01:11:50,176
My pleasure.

1159
01:11:51,756 --> 01:11:56,096
I always wish there was more ways to connect with Bitcoiners in person, but it's hard.

1160
01:11:56,156 --> 01:11:57,396
We all live all over the world.

1161
01:11:58,036 --> 01:11:59,816
One day we'll have our own country.

1162
01:11:59,936 --> 01:12:04,116
I don't know if it's El Salvador quite yet, but we'll have it.

1163
01:12:04,116 --> 01:12:04,936
We'll hang lots.

1164
01:12:06,976 --> 01:12:07,916
We will.

1165
01:12:09,596 --> 01:12:11,056
Anywhere you want to send our listeners.

1166
01:12:11,236 --> 01:12:13,896
Yeah, that's the last question, I guess.

1167
01:12:14,136 --> 01:12:14,476
Yeah.

1168
01:12:15,336 --> 01:12:17,816
We've got a lot of stuff on GetBased.

1169
01:12:17,896 --> 01:12:18,856
We all have our own channels.

1170
01:12:19,036 --> 01:12:20,516
BTC Isla for Isabella.

1171
01:12:20,756 --> 01:12:21,976
Exit Manual for myself.

1172
01:12:22,756 --> 01:12:24,536
Adam will be launching a new show.

1173
01:12:24,696 --> 01:12:27,576
Actually, not about Bitcoin, about Christianity and spirituality.

1174
01:12:27,576 --> 01:12:31,756
So that's going to be a fun one because we haven't done something outside of the Bitcoin niche yet.

1175
01:12:31,876 --> 01:12:33,736
But keep a lookout for that.

1176
01:12:33,736 --> 01:12:38,496
We'll advertise it on our own shows, Exit Manual and BTC Isla, but those are the ones to follow.

1177
01:12:39,156 --> 01:12:43,376
So yeah, YouTube, you'll find me on Twitter under kinetic underscore finance.

1178
01:12:45,176 --> 01:12:47,036
Fantastic. Make sure to check it out.

1179
01:12:47,256 --> 01:12:48,956
Thank you very much, Julian, for this conversation.

1180
01:12:49,316 --> 01:12:52,376
This has been the Bitcoin Infinity Show. Brush your teeth. Goodbye.

1181
01:12:52,816 --> 01:12:53,816
Brush your teeth. I like it.

1182
01:13:03,736 --> 01:13:33,716
Thank you.